TRAC MEDIA SERVICES

TRAC Media Services is the nation's leading public television research firm. Founded in 1979, TRAC has set the standard for insightful consulting for American public television. We conduct surveys, track audience ratings and metrics, analyze pledge audiences, monitor scheduling trends and help schedule stations. TRAC specializes in supporting stations' program schedules, on-air fundraising efforts, underwriting goals, and Passport strategies among other projects... TRAC clients include stations in each of the Top 20 public television markets as well as many across the country in mid-sized and smaller markets. Beyond over 100 public television stations and 12 statewide networks, TRAC also support national organizations PBS, American Program Service, NETA, BBC, and Children's Television Workshop among others... TRAC Media Services, founded in 1979, is a research company that has set the standard for objective and insightful audience analysis for American public television.

Also known as: TRAC, TRAC MEDIA

Primary location: Tucson United States