LIFEPLAN LAUNCH - Key Persons


DeAnza Jarrett - VP

Job Titles:
  • Vice President
DeAnza is focused on guiding our clients through the Paterson Process. Her passion is to come alongside others, coaching and encouraging them to live out the full potential of who they are created to be. As a Vice President, Dee provides strategic input across the organization, including in our content creation and marketing efforts. DeAnza lives with her husband, Mike, and their daughter in Colorado.

Erik Jacobson - VP

Job Titles:
  • Vice President
Erik serves individuals, couples, and teams with the Paterson Process. As a Vice President, Erik also provides strategic advice and input across a range of arenas at Paterson, including team culture, Guide development, and more. He lives with his wife, Melissa, and two boys in Littleton, Colorado.

Jason Baker - CEO

Job Titles:
  • CEO
  • Partner
Jason thrives on coaching leadership teams to maximize their impact and is driven to help clients achieve breakthroughs by effectively implementing strategic planning and resource synergy. He is well versed in all areas of strategic leadership, and guides clients in a variety of sectors, including small and large business, ministries, non-profits, schools and sports teams. He serves Paterson as CEO, Partner, and provider of perfect sports analogies. Jason graduated from the University of Iowa Tippie School of Business and completed the Executive Program for Business Management and Entrepreneurship at the Pennsylvania University Wharton School of Business. He is also a certified StratOp® and LifePlan® Guide. He lives in North Carolina with his wife and two children.

Kim Edmond

Job Titles:
  • Client Services Manager
Kim applies her gifts and talents to planning, resourcing, and equipping our Clients with everything they need to ensure a unique and premium experience. Kim, her husband Damon, and their two kids live in Castle Rock, CO.

Meg Jacobson

Job Titles:
  • Executive Assistant
  • Executive Assistant to Pete Richardson
Meg serves as Executive Assistant to Pete Richardson and the Paterson Leadership Team. She also serves as our StratOp Champion, leading key initiatives and keeping our internal StratOp aligned and progressing. Meg lives in Alexandria, MN.

Michael Chiarelli - VP

Job Titles:
  • Vice President
Michael is focused on guided people and teams through the Paterson Process. As a Vice President, he provides strategic guidance across the organization, specifically on our product development and our key strategic initiatives. Michael, his wife Amber, and their two girls, live in Denver, CO.

Michele Chester

Job Titles:
  • Client Services Manager
Michele is focused on educating, supporting, and inspiring our StratOp clients, and thrives on seeing them progress from their initial interactions to celebrating the completion of initiatives. She lives with her daughter in Fort Collins, CO

Pearce Richardson

Job Titles:
  • Special Projects
Pearce serves clients with the Paterson Process, and works on a variety of strategic initiatives for Paterson, including product development and training support. Pearce and his wife Kaelyn live with their 3 children in Frederick, CO.

Pete Richardson - Founder

Job Titles:
  • Cofounder
  • Partner
Pete has guided over 1,000 individuals and hundreds of organizations through the Paterson Process over the last 25+ years. He started guiding Otter Products through the Process when they were at $6MM, and has continued with them through their growth to a $1BN+ company, to which they attribute much of that growth to StratOp. Pete now dedicates his time to working with clients, developing guides, innovating on the process, and creating content to help many more people experience the profound impact of the Paterson Process. Pete lives with his wife Janet in Louisville, CO. They have 2 grown kids, both married, and a growing tribe of grandchildren.

Stacey Pearson

Job Titles:
  • Partner
Stacey's passion is facilitating StratOp for growing organizations to align their teams on the top priorities, and create acceleration forward on a unified, strategic plan. Stacey draws on 25 years of facilitation and operations leadership experience, and has facilitated over 100 StratOps® for multiple business, non-profit, municipal, and higher education organizations. She also served as the Director of StratOp Planning at OtterProducts through a time of exponential growth and transformation. Today, Stacey contributes to Paterson as a Partner, a StratOp® and LifePlan® Guide, and a training coach on the Paterson process. Stacey lives in Colorado with her husband and two daughters.

Stephanie Morris

Job Titles:
  • Product Services Manager
Stephanie is focused on supporting and equipping clients to successfully execute their plans. Her passion is in driving effectiveness and progress towards a stated goal. She works on a variety of strategic initiatives for Paterson, including product development and delivery. Stephanie lives with her husband, Ashton, and two children in Livermore, CO.

Stephen Milburn

Job Titles:
  • Content Creator
Stephen serves clients with the Paterson Process, and leads in our various cohort and retreat experiences. He co-hosts our Podcast, and creates content each week to inspire, inform, and encourage our growing group of clients. Stephen and his wife Monica live with their young son in Denver, CO.

Zach Miller

Job Titles:
  • Partner
Zach Miller left Lowe's Home Improvement in October 2018 after a 19 year career with the company. Much of his time at Lowe's was spent in Merchandising/Category Management where he led divisions such as Electrical, Plumbing, Carpet and Vinyl Flooring, Home Organization and other categories. Most recently, he served as the Vice President of Lowe's Global Sourcing, Private Brands, and Quality Assurance reporting to the EVP, Merchandising. Today, he is a certified guide of the Paterson StratOp™ process and works with companies to achieve strategic breakthroughs. Miller earned a bachelor's degree in business administration and a masters of business administration from Wake Forest University. He and his wife, Anna, live Mooresville, NC with his four children