SHAKIRATWIGDEN

In a relatively new category to London we wanted to give Ferment it's own point of view. Leaning into a bold and bright brand world that was as unapologetic as its funky flavours... Koji fermentation is a process that creates pungent, intense and complex flavours, we wanted to use the grains that start this process (rice, soy beans and pearl barley) as the foundation for Ferment's visual language... I'm a graphic designer, art director, typographer and maker of things. In the past I've worked with Wieden+Kennedy, Grey, Droga, VCCP and Colenso BBDO...