CLASP MARKETING

Every new relationship holds potential for joy-and heartbreak, including new white-label partnerships. Here are a few ideas for having the partnership you hope for... Wireframes and foundational messaging done right...Nailing the core messaging takes forever if you're not a copywriter. It slows you - and your clients - down to have to worry about getting it right. But if you don't give it the attention it deserves, you risk building the rest of their marketing on a shaky foundation. (And that's not good for anybody.) Don't get bogged down in the details of foundational messaging.

Also known as: Clasp Marketing LLC