SIRCLE STUDIO

The luxurious spa and gym within Barcelona's Sir Victor. The hotel opened in 2019, and this exciting new spa and gym concept followed in 2020. We created the new logo, colors, membership program and digital assets, including the booking engine... In 2021, we unveiled The Cover, our new private members' club, and its first club location at our Barcelona hotel, Sir Victor. Members enjoy exclusive benefits at the hotel's many outlets, including free access to The Spa & Gym, special rates at The Rooftop and MR PORTER, members-only events and more. We aim to cultivate an inspired, connected circle of members with offerings that fall in the three key areas of life-business, wellbeing and community... When Sircle Collection acquired both properties, they were both known as Park Hotels and catered to the straightforward business traveler. With this rebrand, we brought these historic properties to life again parallel to each hotel's interior refurbishment. We created the new logos, colors,..

Also known as: Sircle Collection

Primary location: Amsterdam Netherlands