NSB WATCH

New Smyrna Beach, where the company is based, has been a constant source of inspiration for Matteo and his team. Every watch is designed with the beauty and essence of this coastal town in mind, and with the same passion for craftsmanship, tradition, and precision that he learned from his grandfather, Ferruccio in Roasio. NSB Watch is more than just a watch company, it's a celebration of life, memories, and the blending of two cultures... We are a Florida-based watch company. Each timepiece model tells a part of the story of what makes NSB (New Smyrna Beach) a unique place to visit and live in.