ONE AVENUE

Planned the PR strategy for the NFT collaboration project "DOMINGO x SITA" between contemporary artist DOMINGO ZAPATA and fashion icon SITA in Japan. We conducted the initial market research to selecting advertising media, creating the marketing campaign for the launch of this NFT collaboration. We took over the 5 billboards on Shibuya crossing, which was one of the advertisement we delivered for the promotion of the project... We worked with the client to direct, plan, execution, and supported the casting of New York DJs for the night.

Also known as: ONE AVENUE Co.,Ltd.

Primary location: Tokyo Japan