ETSY

How Etsy can tackle Threats of substitutes products or services : The threat of a substitute product or service is high if it offers a value proposition that is uniquely different from present offerings of the industry. For example services like Dropbox and Google Drive are substitute to storage hardware drives... When a new product or service meets a similar customer needs in different ways, industry profitability suffers. Threats of substitutes products or services This way it will be able to attract a large number of buyers. Etsy Inc can take advantage of its economies of scale to develop a cost advantage and sell at low prices to the low-income buyers of the industry.It can do this through marketing efforts aimed at building brand loyalty. Etsy Inc needs to build a large customer base, as the bargaining power of buyers is weak.Product differentiation and quality of products are important to buyers within the industry, and Etsy Inc can attract a large number of customers by..

Also known as: Etsy Inc