APEX - Key Persons


Forrest Blake - CEO, Founder

Job Titles:
  • CEO
  • Founder
After starting out as a stockbroker, Forrest segued into commercial real estate, focused on tenant representation. Following great success, he harnessed his skills and entrepreneurial spirit to start multiple businesses and experienced firsthand the highs and lows of leading at the top. He surrounded himself with a circle of successful professionals and realized the deep impact they had on his business and career. This sparked a new passion to help others capture the benefit of building relationships and sharing their knowledge and experiences.

Mark Scanlon - COO, Founder

Job Titles:
  • Co - Founder
  • COO
Mark Scanlon, Co-Founder and COO, has over 25 years of corporate strategy, operations, finance, marketing and team-building experience in a diverse range of industries as a principal and an advisor. He has founded multiple technology companies and is currently the Founder of Infinity Ventures, a holding company with ownership interests in leading-edge internet companies. Mark also founded two boutique consulting companies focused on helping grow companies in the retail, technology, e-commerce, commercial real estate, finance, consumer products, manufacturing and renewable energy industries. Mark's finance background includes experience in turnarounds, takeovers, roll-ups, venture capital and private equity. He also has significant CRE finance experience and is active in the California start-up landscape.

Pam Vetter

Job Titles:
  • Marketing Expert
  • Vice President of Marketing & Business Development
Pam Vetter is a marketing expert. An award-winning journalist, she launched one of the first professional Celebrant businesses in Los Angeles counting celebrities and well-known business leaders as her clients. Pam marketed the Celebrant movement nationally and internationally through storytelling, outreach, press releases, social media, and newsletter marketing. She has provided marketing services to law firms, e-commerce sites, membership sites, international speakers, book authors, and entrepreneurs. She has worked with Fortune 500 C-Suite executives and recruiters by writing and editing CVs, resumes, and LinkedIn profiles. Pam has been featured in the Los Angeles Daily News, NBC, MSBNC, Pacific Standard Magazine, and Lancaster Newspapers, among other documentaries, newspapers, magazines, nonfiction books, publications, radio interviews, webinars, and podcasts across the country. She also has worked at 20th Century Fox and HBO Films.