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We all have plans, and we all set goals, our KPIs at work and personal goals in life. All goals are generated by Values. Every single thing we want in the material world is an expression of a value that we want to honor. We want to travel to our destination because it is important to us. However, a journey has many pitfalls. One of the greatest is to neglect the journey too much in favour of the destination. Living our values during the journey keeps us motivated. That is why it is so important to discover the value behind each goal!