APP4

Based at the National Agricultural Exhibition Centre in Stoneleigh Park, Warwickshire, Farmers Fayre is a unique business combining a restaurant, event catering, farm shop, meeting rooms and online shop, all from one site. It is run by husband and wife, Michael and Nicola Reece, and their team of 52 people, who cater for some 350,000 customers every year. COVID Impact In 2020, the initial impact of COVID hit Farmers Fayre hard with the complete shutdown of the restaurant and events industry. However, due to their location at the National Agricultural Centre, and well-established supply chain, they realised they could quickly turn their facilities into a warehouse and began offering a click and collect shopping service to the local community. This service was initially managed via a spreadsheet, before investing in the development of a new click and collect website. With the subsequent re-opening of the food side of the business - taking pre-orders for freshly prepared meals ready for..