FUSION

As sure as we know the screen matters, we know that buys are not static. The old adage that a plan is only as good as the first moment of battle holds true for advertising too. While audience calculator gives us a great starting point, we know that as campaigns run, they change. Our audience consumption moves, prices in auction shift, reach changes. At Fusion, we use our audience optimizer to track all of this, and we use that information to constantly hone your buy... Fusing traditional linear and digital together into something that's greater than the sum of its parts.