THE INITIATIVE GROUP

The Initiative Group is a bicoastal entertainment and corporate lifestyle public relations collective. Based in Los Angeles and New York City, our founding partners have waged effective local, national and international campaigns for close to four decades. The company specializes in strategic crisis management, entertainment and corporate pr... The Initiative Group is led by PR veterans Cindy Guagenti, Paulette Kam, Gary Mantoosh, Christina Papadopoulos, Lisa Perkins, Jamie Skinner and Alex Spieller.