ABBOT RESEARCH - Key Persons
Esther Smith is Operations Manager at Abbot Research. Esther's key responsibilities are to ensure that our clients are happy with our work and keep coming back for more. More specifically, she manages day to day contact with clients; she organises and motivates our callers to ensure we work efficiently and effectively; and not least, she obtains data for clients to reflect their ideal profile in terms of the size and type of companies we target for them.
Esther also quality controls the work we do. For example, she checks that the meetings we book for clients reflect the criteria we have agreed with clients. Her favourite question is, what business can our client get out of this meeting?
Esther's background is that she spent a number of years managing the production of marketing literature for a large consumer goods company and more time in a similar role for a well known campaigning organisation before she moved on to managing ad sales and production on an advertising section for the magazine of The Chartered Society of Physiotherapy.
During her tenure at the magazine the number of complaints from advertisers dropped by 80% and the number of pages increased from 4 to 24 - an indicator of the importance she places on client satisfaction and the success she achieves in delivering it.
Frances Houston spent some time working in financial services marketing (mortgages and banking) before joining Abbot Research to help fake watches accountants develop their practices. She is friendly and professional. Frances can talk to owners of small businesses at their level, and bring out what they are looking for in an accountant.
Matt Hardy applies an intelligent, questioning methodology to his telemarketing work which encourages people to talk in depth about their business issues. This enables Matt to determine with great precision whether there is a fit with the services provided by the service-provider he is representing. After completing a BA in Business and Economics, Matt's work has all been in business development for agencies and consultants. He likes a challenge!
Sean Sinclair is MD of Abbot Research. Sean will be your account manager when you take us on. Sean the MD spent his early years in marketing on the client side. He started with Unilever. The rest of his client-side career was with pharmaceutical companies. He cut his pharma marketing teeth on brands now owned by GlaxoSmithKline. He was then at Wyeth. So he understand your target audience from the other side of the desk.
He now applies that experience and training to the marketing of products and services within healhthtcare. He has been helping service providers and suppliers to win new clients for ten years. He has written six books on marketing and business development.
Sean's background in marketing means you can trust him to understand and support your marketing strategy. Sean was also on the receiving end of many attempts to win his business from providers of professional services, which sharpened up his ideas about what works when consultants and agencies promote themselves! So if need be, he will help you fine tune your strategy for the market sectors we target for you. For example he will help you identify the key messages you need to communicate to maximise the chance that clients will give you business. And when the calling starts, Sean will ensure that callers communicate those messages effectively and support the image you want to convey.