FLORA - Key Persons
Christy is a global insurtech, analytics, and digital health expert. She founded and exited Vivametrica, an insurtech focused on lifestyle-based underwriting and engagement. Christy founded the Stanford Wearable Health Lab. She is a Venture Partner at IA Capital and was a "Female Founders of Insurtech" winner and awarded "Top 20 Women in Tech."
Laura is a DTC and female demographic-focused leader. She founded and exited Canada's largest financial media company engaging female wealth influencers. Laura was a senior sales executive for a major insurance company and, more recently, led startup strategy in AI and fintech. Laura is the author of two bestselling personal finance books targeting women.
"Building something with purpose - something that impacts my three teenage daughters - is immense motivation. I have been beyond privileged to have four children without needing reproductive help and yet others struggle so acutely to conceive, both financially and emotionally. I was convinced there had to be a better way."