LUTE is an agency that provides consultancy, branding and content-creation services to luxury-travel businesses. It was founded by John O'Ceallaigh, who for many years was Telegraph Media Group's luxury travel editor and oversaw all luxury-travel content published across The Telegraph, Ultratravel magazine, Telegraph Luxury and telegraph.co.uk. LUTE works with industry experts, including some of the world's foremost luxury-travel journalists and editors... LUTE clients include Amaala, Dublin Airport, Expedia, Four Seasons, Innovation Norway, Jumeirah Hotels & Resorts, The Luxury Collection, Mandarin Oriental Hotels, Maybourne Hotel Group, Qatar Airways, Qatar Tourism, Raffles Hotels & Resorts, Saudi Tourism Authority and St. Regis Hotels and Resorts. LUTE is currently providing consultancy services for a number of forthcoming projects being undertaken by international hotel groups, tour operators and PR agencies. Tasks might range from conceiving new creative and storytelling concepts..