HEAT INITIATIVE

Established in 2022, Heat Initiative aims to increase pressure on companies by deploying timely, strategic, and surgical tactics through targeted corporate campaigns. Simultaneously, the initiative will hone a sharper communications muscle for the child safety space - one that ensures the tech industry is invested in fighting the abuse of children... The Heat Initiative conducted a national public opinion poll to understand the public's interest in more proactive measures to stop the spread of child sexual abuse images and videos on tech platforms. Bellwether Research conducted a representative survey of 2,041 adults (18+), online, May 7-11, 2023. The full sample was balanced to approximate a target sample of adults in the United States based on the Census (CPS 2020).