BOGART COMMUNICATIONS - Key Persons
Job Titles:
- Principal
- Public Relations Consultant
Mark Perlgut has more than 25 years of experience in financial communications, with particular expertise in counseling chief executives and preparing executive presentations and other written documents. His clients have included companies of all sizes in varied industries, from high-technology, health care and manufacturing to chemicals, financial services and energy.
Mark's agency background includes heading the Investor Relations Division of Publicis Dialog, one of the 25 largest U.S. public relations agencies. He was also a vice president and the editorial director in the New York office of The Financial Relations Board, where two annual reports he wrote won first-place awards in national annual report competitions.
His corporate background includes positions as vice president and deputy head of the Corporate Communications Division at Chemical Bank (now J.P. Morgan Chase), where he was in direct charge of all media relations, speechwriting, employee communications, and advertising.
Earlier, Mark was the senior policy writer and speechwriter for the chairman and president of the New York Stock Exchange. He was also the editorial manager and chief speechwriter at Merrill Lynch & Co. for Donald T. Regan, the firm's CEO.
Patty Tobin brings a solid background in marketing and public affairs to her work as a seasoned public relations professional. Tenacious and resourceful, her axiom is to leave no stone unturned in the pursuit of media exposure for the products, services, and issues she publicizes. A strong strategic and analytical thinker, she is also a consummate researcher.
Patty works with print, broadcast, cable and online media. Her national placements have ranged from exclusives with the CBS Early Morning Show and the Fox News Channel to stories of all sizes in major daily newspapers, including The New York Times. She has obtained placements with MSNBC, The View, CNN-TV, the Associated Press (radio, TV, print), TheStreet.com, CNBC, Bloomberg (radio and TV), Reuters, Time, U.S. News & World Report, cnbc.com, foxbusiness.com, Investor's Business Daily, and national radio (CBS, ABC, CNN, Wall Street Journal, Fox). Countless local market broadcast outlets, online media and trade publications have carried stories about her clients. Her roster of reporters in all media is extensive.
Among organizations Patty has represented are T-Mobile; Hearst Digital Media; Financial Times Press; the law firm of Sonnenschein Nath & Rosenthal; New York University; GlaxoSmithKline; Wyeth; Visiting Nurse Service of New York; Teva (athletes with MS); and Gliadel (MGI Pharma). Associations she has represented include AICPA; the Alliance of Automobile Manufacturers; the U.S. Tour Operators Association; 100% Recycled Paperboard Alliance; the Business Roundtable; and the Brookings Institution.
She has worked both with senior staff at Unilever in the area of public affairs and cause-related marketing and with the Federal Home Loan Bank of New York as a marketing/community affairs expert.
Patty's journalism and corporate communications background includes work as a freelance writer published by United Press International and as a contributor for five years both to Internet and Wireless Gaming International and to Premier Hospital Services Report. For the Federal Home Loan Bank of New York, she founded a regional marketing newsletter. She traveled on assignment to Haiti and Mexico for Travel Agent. She edited the Daily Bulletin for the America Psychiatric Association, underwritten by Sandoz Pharmaceuticals.
Patty holds both a B.A. degree cum laude and a Master's degree from New York University. She has completed graduate coursework in journalism and international affairs at Columbia University.
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