WILDLIFE AID FOUNDATION - Key Persons


Alice Serras-Carroll

Job Titles:
  • Manager
Having been fascinated by animals and the environment from a young age, Alice was always a big fan of ‘Wildlife SOS'; little did she know that she would, one day, work at the centre in Leatherhead. As well as her passion for wildlife, Alice has a keen interest in news and, after studying journalism and history, considered a career as a journalist. A naturally vivacious character, though, Alice was soon snapped up by the cinema and events industry, where she remained for ten years, before deciding she wanted to do something more meaningful. Initially managing a dog training centre, the charity world soon came calling and she embarked upon lending her expertise to International Aid for the Protection & Welfare of Animals (IAPWA). After volunteering for The Wildlife Aid Foundation in her spare time, Alice quickly realised she wanted to be more involved and jumped at the opportunity to join the WAF team, full time.

Douglas Anderson

Job Titles:
  • Manager
Hailing from sunny Scotland, Douglas studied Zoology at university, with the aim of pursuing a career working in wildlife conservation. In the years that followed, he secured a job working with the wildlife of southern Africa and moved to Namibia, where he ran a research and volunteer programme for a wildlife conservation charity. After moving back to the UK, Douglas joined Wildlife Aid as our iDot Engagement Officer. His activities in this role organically led to a greater involvement in the development of the new Wildlife Aid Centre, resulting in him recently taking on the role of Centre Manager, with his sights firmly set on making Simon's dream of the new centre become a reality. Douglas continues to coordinate our community engagement work with iDot, so if you have any links to local schools, businesses, or community groups that you think would like to engage with our work here at WAF, please don't hesitate to reach out for a chat.

Dr Helen Donald

Job Titles:
  • Trustee

Jacqui Adams

Job Titles:
  • Office Assistant
  • Member of Our Office Team
Jacqui joined us, way back in 2012, as an office volunteer, having spent 22 years in corporate customer-facing roles. Looking for a change of scenery, and with a deep appreciation of the benefits that nature and wildlife provide, Jacqui leapt at the opportunity of being actively involved in helping it thrive. Now a permanent member of our office team, Jacqui is Alice's right-hand woman and handles a range of office duties, from the volunteer rota to donations and everything in-between. Often heard before she's seen, Jacqui is also our resident karaoke machine, never failing to break out into song at the hint of a musical reference, during any given conversation.

James Wickes

Job Titles:
  • Entrepreneur

Kayleigh Hawkins

Job Titles:
  • Registered Veterinary Nurse
Kayleigh is an avian advocate and joined us in October 2023, having qualified as a Registered Veterinary Nurse in 2022. Kayleigh has additional qualifications specialising in avian species, as well as being trained as a marine mammal medic with the BDMLR. On top of all of that she is also currently in the process of studying the advanced wildlife nursing course through Girling & Fraser Ltd. Kayleigh has experience in seabird rehabilitation from her many trips to South Africa, which is where she fell in love with wildlife and also where she fell in love with birdwatching and bird photography (she has a soft spot for shore and seabirds). We are so excited to welcome Kayleigh to the team!

Lou Cowell - Managing Director

Job Titles:
  • Managing Director
Wildlife Aid has been a major part of Lou's life from the moment she was born. As founder Simon Cowell's eldest daughter, no one knows the inner workings of the Foundation better than Lou. Having grown up with the charity - from young hedgehogs kept warm in the airing cupboard situated in her childhood bedroom, to the exponential growth of an organisation, now, internationally renowned - Lou has been there every step of the way. From assisting her parents' vision in the form of feeding young orphaned wildlife and cleaning out cages until she left home, Lou came on board, in an official capacity, over twenty years ago. Following the loss of her father, Lou has taken over the running of the charity, his legacy, and aspires to the same aim as her Dad in caring for any sick, injured or orphaned British wildlife, and helping to redress the balance between Man and nature.

Mandip Singh Sahota

Job Titles:
  • Architect
  • Trustee

Mark Cuthbert

Job Titles:
  • Architect

Matt Smithers

Job Titles:
  • Marketing & Fundraising
Matt has over 15 years of senior marketing and fundraising experience, working for animal charities and NGOs, delivering global award-winning campaigns to challenge wild animal welfare issues, raising vital funds, and working to inspire communities to build a more compassionate future for wildlife. Matt has raised millions of pounds for various causes to improve the wellbeing and welfare of wild animals, and has campaigned against many wild animal welfare issues from captive lion breeding, illegal poaching, trophy hunting, illegal wildlife trade, circuses, animals in entertainment, wildlife persecution, and more. Matt is dedicated to making the world a better place for all its inhabitants and is motivated by a belief that all species have as much right to be here as we do, and we need to work harder to find solutions for people and wildlife to coexist. Matt's goal, now, is to use his experience, skills, and knowledge to help inform, educate, and motivate the public to build a sustainable, ethical, and compassionate world for the wildlife around us.

Simon Cowell - Founder

Job Titles:
  • Founder