OPTICALL - Key Persons


Andrea Brough

Job Titles:
  • Client Services Lead
Andrea has been working with Opticall since 2011, helping us to grow the Opticall brand with her great telemarketing and customer care skills. She is always communicating with customers and potential customers with a friendly yet professional approach. Andrea loves a challenge, especially a new one. Outside of worktime, Andrea loves music festivals, holidays, walks with her Hungarian Vizsla dogs, Lazy Sundays and GIN!

Hayley Hobley

Job Titles:
  • Marketing Manager
Hayley joined the team at the beginning of 2020 to help with the company's marketing communications. If you receive one of our emails, see something on our website, or like something on our Facebook page then it would have been Hayley who wrote it. The name Opticall will be popping up in more places soon, thanks to her marketing skills. Keep an eye out for us! When Hayley is not working she's enjoying jogging, open water swimming, Zumba and spending time with her husband and 2 boys.

Howard Lodge

Howard Lodge has the wow factor as soon as you drive up to the care home because of its beautiful setting in the lush woodland and park-like gardens. It is laid out in 4 self-contained hamlets with a central communal hub which offers a tea room, cinema room and other community facilities and activities. It has always been a pleasure to work with the staff and residents at Howard Lodge to deliver their eye tests and give them the opportunity to ensure they have optimum vision to enjoy their time at this care home.

Pritesh Pancholi

Job Titles:
  • Optical Advisor

Reshma Pancholi

Job Titles:
  • Business Strategy Lead
Reshma co-founded Opticall with Satish back in 2009. Reshma led, and continues to lead the evolution of our structures, systems and strategies. Reshma loves helping people and is always seeking ways to surprise and delight others, that's why she's the perfect person to support our staff and customers. Her holistic outlook and emphatic skills mean she can get the best out of people and situations. Give her a problem, big or small, and she will find the perfect resolution. Outside of work Reshma enjoys going to the gym, yoga and spending time with her family.

Satish Pancholi

Job Titles:
  • Director and Lead Optometrist
Satish founded Opticall in March 2009. His personal vision for the business is that the brand becomes a benchmark for all home visiting opticians by consistently delivering an outstanding and professional service that is both friendly and trust-worthy. Satish enjoys connecting with people, from staff to care team members and patients alike. He enjoys his working lifestyle and beyond the testing of eyes and dispensing of eyewear, the favourite part of his job is knowing that the work he does really does make a significant deference to peoples' lives. When he's not working, Satish enjoys spending time with his family, travelling, running and dining.

Suraj Parmar

Job Titles:
  • Locum Optometrist
Suraj joined the team in 2016 with many years experience working in the domiciliary market. His calm and professional approach is well-received by patients, family members and care teams alike.

Tej Patel

Job Titles:
  • Locum Optometrist
  • Member of the Clinical Team
Tej is the newest member of the clinical team but has already become an integral member. He comes with over 10 years domiciliary optician experience. When he is not working, Tej likes to travel, spend time with his family and has an interest in fast cars.