SUE FIDLER - Key Persons

Job Titles:

• Digital Innovation Manager at the Woodland Trust

Jon has a great depth of experience in digital media, content management systems, data integration, web usability and accessibility, SEO, web analytics, social media, email marketing, eCRM, stakeholder management, people management including coaching, mentoring and performance evaluation. Jon has worked his way from graphic designer in advertising and design agencies through to public bodies and now works in the Charity sector. His background in marketing and communication, together with a solid understanding of web technologies, gives him the ability to advise on the best use of digital, and provide a single point of contact that can bridge the gap between technical and non-technical teams. He is equally confident in the role of Information Architect, Digital Analyst and Digital Project Manager and experienced in strategy development, project initiation, project management and delivery of complex web based digital initiatives. As a digital Innovator, Jon's key strength is to enthuse and inspire at all levels, within a diverse organisation - from administrators and project managers to Directors and Trustees - to resolve differences and find effective digital solutions, engage specific audiences in effective two-way communications, provide relevant online experiences, develop profitable relationships and help deliver objectives in new cost effective ways. As Digital Innovation Manager at the Woodland Trust, Jon developed their internet presence from a static information source into an interactive supporter engagement channel, and built the foundations of a solid technical infrastructure, incorporating devolved content management at its heart, together with detailed statistical reporting and integration with the in house supporter database all to meet the needs of a varied range of communications, campaigning, marketing and fundraising project managers. Jon also led major new step changes in the Woodland Trust's digital presence and managed a series of digital innovation initiatives, including a detailed online mapping of the natural environment, to secure online direct debits for membership recruitment and the delivery of personalised data driven email communications (to over 250,000 supporters) to marketing promotions through mobile text to give. Jon is on the Board of Peterborough Environment City Trust (an environmental charity with a track record in delivering innovative and award-winning environmental projects) so has experience from a senior management team perspective of assessing new project ideas to ensure they have a robust business case and has firsthand experience of charity governance, guiding policy direction and support for the legal and financial aspects of running a charity. He also speaks regularly at national third sector conferences (including the Institute of Fundraising) and contributes to online charity forums widely, sharing best practice and the latest examples of technology use with charities large and small. He is involved in a growing NCVO innovation group of charities looking to share ideas, experiences and develop best practice case studies to help shape the role of innovation in the third sector.

Milo has over 16 years' experience working in both the charity and private sectors. A PRINCE2 qualified Project Manager, he has had wide-ranging success in managing and delivering quality projects to time and budget. In addition to his extensive IT and digital media skills, he has advanced database expertise and is particularly adept at data analysis and providing business intelligence solutions. Having recently worked on projects for Gartner, the National Treatment Agency and the Northern Irish Association for Mental Health amongst others, he has developed a depth of expertise in enabling organisations to think strategically and get the best value for money from their projects. As well as his extensive technical abilities, he has excellent communication skills, and is highly accomplished at liaising with stakeholders to ensure accurate project requirements are elicited, analysed and interpreted. He is an inspiring colleague and a skilled facilitator, with high standards and a track record of success.

Susie helps charities and other companies make the best possible use of the internet to achieve their organisational goals with maximum effectiveness and efficiency. Susie has a Masters degree in Electronic Communications & Publishing from UCL, in which she focused on e-campaigning.Until September 2005 She was New Media Manager at Amnesty International UK. She helped establish the original AIUK website in 1995 (one of the first sites in the UK charitable sector) and led its development from a brochure-ware site to the interactive site of today.