DAVE EDWARDS

• 73110 - Advertising agencies

The concept of Daisy was to disrupt the traditional agency model. We built bespoke, agile project teams to deliver the creative vision by bringing in partner consultants (a chain). Think of it as a virtual agency built around lean creative and strategy. The network was on demand and enabled Daisy to scale up or down as each project needed and bring in partner specialist as needed, and plugging in a client's in house resource or existing suppliers. It worked because we knew lots of other senior people from data, planning and production who'd also set up their own consultancies and didn't want to be part of a big unwieldy agency anymore. It meant clients got the pick genuine experts deployed on their projects, resourced appropriately and costs reduced... Other non-financial clients were always part of Daisy's work and in particular not for profit organisations. We worked with Family Action, SOS Children's Villages, Vision Aid Overseas and consulted with The Big Issue Foundation...

Also known as: daisy, DAISY DM LIMITED

Registration numbers: 05451009 (CH)

Primary location: SURREY