REED WORDS LIMITED - Key Persons
Job Titles:
- Studio PA & Office Manager
For Gemma, great writing is all about the bond between brands and their fans. Blending empathy and insight, she's named everything from fintech startups to luxury Miami apartments - and crafted voices for CALM, Wickes and Veet.
Previously a brand manager, her in-house background means she isn't satisfied until voice is a living, breathing part of the brand. And she's got the consulting and training experience needed to achieve just that.
NFTs, luxury property, sex toys. You name it, Jamie's named it.
He also loves creating messaging and voices that are a little weird, but very smart. Take Goodfind, Wallbaby, and Byron for example.
Jamie joined us after kick-starting his career at Pearlfisher. He's spoken at events and festivals about his route into the industry, inspiring young creatives to take the same journey.
Job Titles:
- Managing Director, New York
Kiki leads our New York office.
She's been building brands with empathy, creativity and strategy for over 15 years, with clients ranging from start-ups to multinationals, and in sectors from blockchain to the arts.
Job Titles:
- Business Development Manager
Leonie is the first person many of our clients meet. And there couldn't be a better first impression. She'll get to know you and your brief, and line up the perfect writing team for the job.
Previously, Leonie spent three years at SomeOne, one of London's biggest design agencies. She has extensive experience across PR, advertising, marketing and events - all of which she brings to each day at Reed Words.
Matt began his career as a journalist covering food, finance, and music - which taught him to ask all the right questions.
He still asks a lot of questions, but now uses the answers to build powerful verbal brands.
Matt's worked for global insurers and high street banks, a smattering of digital startups, and even dipped his fingers into the world of mobile gaming. He knows even the smallest brand has a big story to tell - and he can't wait to tell it.
Job Titles:
- Co - Founder
- Executive Creative Director
Growing up in LA, Nazy got her creative start in movie and TV development. After a move to New York - and to VICE Media - she wore a variety of creative marketing hats, winning several awards, including two CLIOs, for her work.
Spurred by a growing fascination with branding, she joined Trollbäck+Company as a strategist and writer. Now she's with us, wielding her sharp understanding of how language shapes perception to build decisively different brands.
When she's not on the clock, she spoils her hypoallergenic cat and works on her own creative projects - including a graphic memoir about life as an identical twin.
Job Titles:
- Creative Director, New York
Neil has a career spanning two decades and three continents. From London to Bahrain, Amsterdam to New York, working with some of the most recognizable brands in the world, including Mastercard, Philips, Diageo and Beam Suntory.
His obsession with meaning and clarity has taken him from graphic designer to verbal identity specialist. Building brands with language. Choosing just the right words to bring personality to life, and make strategy inspiring. Giving brands the voice they need to create lasting connections with their audience.
Job Titles:
- Creative Director, London
Job Titles:
- Creative Director, London
Wendy Martin - Chief Commercial Officer, Founder
Job Titles:
- Co - Founder
- Commercial Director
Wendy oversees all the commercial aspects of Reed Words - from finance and HR to business development. She's in charge of making sure our client service is every bit as good as our words.
Her previous career highlights include running global brand accounts for the likes of Kodak and Unilever at JWT and Rapier. Fun fact: she was the youngest-ever account director working with HSBC. After moving to operations, Wendy won a CIPD Gold award for transforming account management.
As co-founder of Reed Words, Wendy has a hand in all our successes - keeping clients happy, bringing in new business, and building our culture and team.