TERRA FIRMA ASSOCIATES - Key Persons


Albine Gilbert

Job Titles:
  • Marketing Communications
Nationality: French As the Business and Marketing Manager my remit is to support the teams to develop and grow the business with every possible means and tricks I have in my experience hat. Born and raised in France I have always craved to live in different countries and experience other cultures. I had the chance to live in the United States, London and Dubai where I spent the last 16 years. I have worked there for diverse companies and sectors but mostly in services such as recruitment, higher education and training.

Ana Martinez

Job Titles:
  • Client Services
I manage and coordinate the recruitment communications campaigns from all our clients. I have one direct report and I form part of the agency's senior team. My attention to detail and naturally good Spanish mood makes me ideally suited to what is sometimes a tough job in terms of managing internal and external expectations and the delivery of services often to tight deadlines. I make sure that all your requests are processed in a timely fashion, from the initial stages of media planning and quoting budgets, through to the various stages of the campaign roll out, ensuring we deliver on schedule and on budget.

Fernando de Benavides - Managing Director

Job Titles:
  • Managing Director
Nationality: Spanish As Managing Director and founder of TFA, I've built a team I am proud of. I lead the group and thrive on the diversity and creativity that my job entails. I work in English, French and Spanish on a daily basis. I do speak several other languages, but not well enough to boast about them on here. Before setting up Terra Firma Associates, I worked for an international recruitment agency, a major job board and several of the largest international public sector organisations in the world. This included a role as the Head of Recruitment for the second largest European public sector organisation. I learnt a lot there. I also started to develop a clear idea of what kind of agency I would one day run, as well as what services should be offered and how important proactive, hands-on client service really is. Now I'm doing just that. As Managing Director here I've built a team of which I am proud. I lead the group. I think constantly, striving for innovation and creativity and ensuring everyone stays focused on keeping clients happy. I am also the father of an incredibly sharp and intelligent ten year old son, a real bundle of energy and sharpness. My treat? shutting down work mode, enjoying time away from computer screens and spending a bit of time working with my little boy building something with Lego, maybe the Millennium Falcon!

Heather Alderman

Job Titles:
  • Creative
With many years design and art direction experience under my belt, working with agencies from London to far-flung Australia on creative projects from PR to Publishing companies, I've been fortunate to continue working in such a varied role with the team at TFA. As the agency's Graphic Designer / Art Director, my job is to take care of the creative side of things, from initial concept work through to the final artworking stages. Brochure work, online graphics and large advertising campaigns across multiple countries all have to be delivered on time - whichever time zone that happens to be. (And whichever language that happens to be!) This is all done whilst listening to our clients and being flexible to their needs, engaging with our audience and without compromising on quality. Working with an international agency is as diverse as you would imagine; the projects that we work on, the clients that we build relationships with, the TFA team. It's a major part of who we are and that's what keeps us fresh.

Javier Benavides

Job Titles:
  • Talent Sourcing
I worked in Banking for over 20 years which was fun, varied and occasionally very high pressure. Hence my "Same same, but different" comment… My background in managing sales teams comes in very handy in all client-facing activities and helps me to manage projects to delivery so that our clients are happy with our service. Of course, there is a large area of "unknown-unknowns" out there for me in this new role, but that's where teamwork comes in, and I am very grateful for the support I receive from all my colleagues, patiently teaching me about SEO, web design and brand management. When it all gets a bit crazy, I think back to the year I spent as a full-time daddy with two kids under 4…perspective is a wonderful thing!

Marcin Banach

Job Titles:
  • Finance
Working in various Finance roles for over 10 years, I hope to bring my diverse experience to assist TFA. I started my career in practice, subsequently moving into property investment where I was in charge of all finance functions within the organisation. Recently I worked for a Forex investment company. Having under my management Finance, Accounting and Credit Management team, I also played a major role in the strategic and planning aspects of the business.

Roberto Innocente

Job Titles:
  • Marketing Support
Nationality: Italian I am an intern taking care of job postings and social media and helping the team with marketing projects. I have a diverse background that ranges from Interpreting and Translation to Marketing. I've always valued the power that words and images have on people, that's why I recently got my master in Marketing and Communications (Fashion direction). I love interacting with new cultures, I believe that knowing more about people around the world makes us better professionals as well as a better individuals. Distances among us have never been shorter, let's learn from each other. In my free time I love playing competitive online games, rise and grind gamers!