LAUNCHPAD RESEARCH - Key Persons
Abby joined Launchpad as a Masters graduate in 2017 and has progressed to Senior Research Manager, having made exceptional progress since joining the team. Abby has a natural affinity for research, tackling often challenging client briefs from proposal design through to delivery of results, with outstanding feedback from a broad range of our clients across many sectors. Repeat business requests are testament to Abby's skills!
Alison brings a wealth of project management experience to Launchpad having worked in this capacity with a global packaging company, specializing in the FMCG sector. She is also well versed in understanding brand experience when it comes to packaging - it's all about the path to consumer delight! She has exceptional organizational skills coupled with a positive attitude - be assured you are in good hands!
Amanda is responsible for counting & balancing the pounds & pence.
Amanda's love of finance started as a Commissioning Officer within the NHS. She has over 25 years experience working in finance across various sectors and successfully gained her AAT qualification in 2010. Amanda keeps everyone on their toes with her efficiency and obsession of balancing the books to the penny!
Job Titles:
- Consumer Panel & Digital Comms Manager
As Digital Manager, April's passion is to problem solve with digital solutions
April Joined Launchpad in 2013 as a Project Manager. Her successful transition from Project Manager to Digital Manager was seamless due to her love for problem-solving and the digital age. She now has a list of digital accolades to her name from overseeing eye tracking projects to the development of internal panels LaunchPilot & LaunchPanel.
With over 36 years working in Market Research and joining the Launchpad Team in 2003, Barbara is well and truly an expert in her field. Starting out as an Interviewer and now as Field & Operations Manager with Launchpad, she manages a network of 1000+ interviewers nationwide. One of Barbara's strengths is her natural ability to problem solve and advise our UK Field Force on the best solutions to address complex briefs. She has built up solid relationships with the Field Team across the UK and Internationally, and ensures that all stringent quality controls as well as professional and legal requirements are adhered to.
As Data Manager, Cam's strength is in his lightning speed, he is never behind the curve! Responsible for all things data related, Cam scripts & tests surveys and keeps the research team up to speed with data collection. He graduated from Northumbria University with a BSc in Physical Geography & MSc in Environmental Monitoring, Modelling and Reconstruction.
Job Titles:
- Associate Director
- Managing Director
- Launchpad in 2004 As a Research Executive
As Associate Director, Cathy's mission is to create long standing client relationships with her research skill and Irish charm.
Cathy first joined Launchpad in 2004 as a Research Executive before moving to Barcelona in 2010. The International adventures continued, with Cathy relocating from Spain to Dubai, UAE taking on a senior marketing role for a global manufacturer. Returning to the UK in 2019, Cathy returned to the Launchpad Team with over 20 years' experience in marketing & research, having worked both client & agency side. She brings a wealth of knowledge in unearthing the best insights from consumers & translating them into meaningful and actionable frameworks for clients.
Fun Fact: Diana is an avid reader, her all-time favourites being Quo Vadis from Henryk Sienkiewicz and Death is my Trade from Robert Merle.
Judith joined Launchpad in July 2021 and brings a wealth of experience to the Team. She is an experienced insights professional who has been delivering quantitative, qualitative and mixed methodology research for more than 15 years. She has built upon an MA in Research Methods and a PhD in History with a decade in commercial research helping clients to understand what members of the public, users and consumers think and want. Working with a broad range of clients including brands, media owners, and public and third sector organizations, Judith has worked on everything from brand tracking and campaign effectiveness to customer segmentation and public consultations.
Fun Fact: Judith can be most often be found getting muddy in the wilds of Northumberland on her mountain bike
Gabrielle brings her enthusiasm and love of research to her role. She graduated from Northumbria University with a First Class Honours after completing her degree in BSc Psychology (Business Psychology) (with a Year in International Business (UK and Amsterdam)). She is a positive and hardworking individual with a keen eye for detail. Gabrielle enjoys working with such a positive team, and is eager to expand her market research knowledge and skills.
Job Titles:
- Co - Founder
- Member of the Board
Jill began the Launchpad journey in 2002. Jill is actively involved in research, with over 30 years' experience of designing, executing and delivering qualitative insights to clients, spanning a vast range of sectors. She has experience across a plethora of categories and topics and has built an enviable reputation for her moderation skills, engaging with, and drawing out rich insights from people at all levels, as well as delivering rich and actionable insights to clients, utilizing her extensive analysis and reporting skills. As part of her ongoing professional development and commitment to quality research, Jill is both a Market Research Society and Association of Qualitative Research Member.
As Data Executive, Josh is responsible for survey scripting and troubleshooting, along with data wrangling to provide outputs for the research team. He has a great desire to learn and engage with data which started when he began his undergraduate Psychology degree and developed throughout his MSc in Research Psychology. He prides himself on meeting deadlines and ensuring data is accurate and presented professionally for clients and his colleagues.
An accomplished Project Manager, Julie's aim is to delight clients with her project management & research know how.
Julie's career in Market Research spans more than 20 years. Prior to joining the Launchpad team Julie had worked in market research for many years co-ordinating UK & international projects. She has extensive experience in managing global qualitative & quantitative studies across multiple categories for clients within the UK & internationally.
Fun Fact: She has an aversion to the kitchen. Her talent lies in eating food others have cooked. When not tapping the keyboard Julie can usually be found having fun at the beach with her dog Marley.
As a data executive, Matthew's strengths lie in troubleshooting and vigilance to make sure all surveys are running smoothly, and no mistakes are missed. He graduated from Durham University with a degree in Mathematics where he explored his passion for problem solving and finding the underlying patterns within data.
Fun fact: Matthew loves to explore and can often be found walking around the hills of the lake district, where he grew up.