MENTOR - Key Persons


Adam Smith - Chief Commercial Officer

Job Titles:
  • Commercial Director
With a wealth of experience in workplace transport training, including his time as Managing Director of AITT, Adam has extensive knowledge of MHE types and training requirements, and is well placed to offer sound advice and solutions to customers of all types and sizes. Having worked with end users, training providers, instructors and manufacturers, Adam has an in-depth understanding of the forklift industry and the challenges facing businesses.

Amy Alton

Job Titles:
  • Marketing Manager
  • Technical Advisor
Amy is responsible for promoting our training courses, products and services and upholding the Mentor brand. She is also involved in development projects, often designed to create exciting training and service benefits for our customers, such as our flexible online learning options. Amy works to make sure that our reputation, experience and wide product range are communicated and that we are seen not just as a quality training provider, but an approachable reference point for guidance and an advocate for safety standards within the industry.

Andy Cartwright

Job Titles:
  • Technical Manager
Andy began his time with Mentor as a Sub-contract Instructor before moving into a management role, so he has a real practical understanding of training delivery and quality standards. Now actively involved in developing Mentor's own training courses, Andy uses his expert knowledge to ensure that we provide the key skills that delegates need to work safely day-to-day. Alongside his long-spanning career as an instructor, Andy has a wealth of experience in advising on safety and training across a wide range of workplace transport, lifting and access equipment types. He also has a multitude of Health and Safety qualifications to his name, including a NEBOSH National Diploma.

Charlotte Walton

Job Titles:
  • Business Divisional Manager - Midlands
Charlotte has worked with Mentor since she was a student, and in this time has built a comprehensive knowledge of the industry, leading to her becoming the dedicated Business Divisional Manager at our Bromsgrove office. Charlotte works with our new and existing customers in the West Midlands, South Wales and South West England, building up relationships and using her experience to provide the best training solutions for each business.

Chloe Symons

Job Titles:
  • Business Development Manager
  • Account Manager, Well
Chloe is an experienced account manager, well versed in the varying needs of our customer base and finding the best training solutions to meet their requirements.

Chris Benbow

Job Titles:
  • Director
Chris brings a background in investments and banking to his role, overseeing the company's finances. Chris keeps our accounts in order and manages budgets and spend to ensure that Mentor can continue to grow, developing new service offerings and solutions for our customers.

Claire Henshaw

Job Titles:
  • Sales Administration Manager
Claire is responsible for overseeing the day-to-day activities of our largest sales team. She combines vast industry knowledge with a sound understanding of process and efficiency, to ensure our service continues to meet (and where possible exceed) the level required by our customers. As one of the longest-serving members of the Mentor team, Claire has worked with businesses of all types and sizes and effectively managed their requirements. This experience makes her well placed to guide and advise our customers on the best ways to meet their needs.

James Simpson - COO

Job Titles:
  • Operations Director
James has vast experience in overseeing Operations and is very well-versed in managing teams of field-based personnel. He, and his team, are responsible for the allocation of work to our 180+ Sub-contractor Instructors based across the UK mainland, and act as their first point of contact.

Louise Cooper - Secretary

Job Titles:
  • Company Secretary
Louise is Mentor's Company Secretary and a long-serving member of the Mentor team. Her background in administration and finance provides a firm understanding of ours and our customers' requirements, processes and capabilities.

Lyndsey Forrest

Job Titles:
  • Account Manager
  • Business Development Manager
Lyndsey is an experienced Account Manager, adept in meeting the training needs of all business types and sizes. She has a background in customer facing roles in the industrial sector and enjoys working with our contacts to understand and deliver their requirements.

Richard Shore

Job Titles:
  • Director
Richard has worked in the forklift industry for over 40 years and has held senior roles in a number of the UK's leading materials handling companies. As our former Managing Director, Richard established Mentor as the leading provider of workplace transport training in the UK. He remains a Director of Mentor Training in a consultative role.

Stuart Taylor - Managing Director

Job Titles:
  • Managing Director
  • Managing Director of Mentor FLT Training
Stuart became Managing Director of Mentor FLT Training in 2015. He has a wealth of industry experience, reinforced by his involvement with a number of key associations within the forklift sector. This, coupled with a background in sales, service and management, provides Stuart a comprehensive understanding of what Mentor's customers need and how best to deliver it. Stuart is also responsible for the introduction of our performance and risk management training offering, a series of specialist management and awareness courses designed to help businesses maximise productivity, reduce risk and become more profitable.