CONRAN DESIGN GROUP - Key Persons
Job Titles:
- Creative Director, New York
Ben is the creative lead in the NYC office, helping shape and deliver work that elevates our clients' ambitions and purpose, through strategically aligned, and beautifully executed design.
Ben has extensive brand development and identity design experience across industries including health and wellness, finance, tech and manufacturing. Recently he led the corporate identity development for Viatris, continues to support the growth of Zoetis Diagnostics, and oversaw the identity design of several new Havas agencies.
Ben is inspired by the knowledge, experience, and vision that clients bring to the table when they come to Conran with their challenge. Through working together closely, we create meaningful brands that authentically connect, and hopefully transform, peoples' lives for the better.
Charlie is responsible for understanding the business context and brand challenges of our clients. He provides clear recommendations supported by solid insight to make sure the brand strategy supports clients' business and marketing objectives. He helps guide the branding process with planning, development and delivery of creative solutions, ensuring a consistent narrative.
As a seasoned brand strategist with a background in insight, Charlie has worked all over the world on projects involving corporate rebrand, purpose, brand architecture, positioning, naming, visual identity and messaging.
Charlie studied psychology and always enjoys getting to the heart of a brand or a company - understanding its psychology, including all the tensions and contradictions - discovering why it exists and what it really means to people. Then distilling this into a clear brand strategy which inspires creative and amplifies this out to the world.
Geet is responsible for the leadership of Conran Design Group's operations in India. Her role involves working closely with clients to ensure brand and business impact.
Geet has over 19 years of marketing and brand experience across New York and Mumbai. At Conran, she led the recent rebranding of Cadilla Healthcare to Zydus and is partnering with current clients to deliver transformative results on product launches, naming and brand identity creation and packaging projects to name a few. In a previous role, Geet was a part of the brand strategy team at Indian Hotels (Taj).
Geet is inspired by the power of design to drive brand and business advantage to clients. Having worked both client and agency side, Geet understands and is inspired by Conran's vision to deliver on both strategic consultancy as well as design led and impactful execution.
Ian is responsible for both managing key client relationships within Conran Design Group, as well as defining digital strategy for all of our clients, drawing on his 20+ years of experience of managing and developing digital agencies.
Ian is a highly experienced brand and digital professional with experience across a broad range of sectors including financial services, publishing, media, charity and corporate. Ian leads our relationship with key clients like Coca-Cola Europacific Partners and Tesco.
Ian is inspired by the opportunity to combine design and technology to deliver outstanding brand experiences for audiences that result in measurable change.
As Creative Director, Juan leads a multi-disciplined creative team in the generation and delivery of meaningful and impactful creative solutions for our clients. Juan has over 20 years' experience in the industry, specialising in branding and corporate communications.
A highly motivated and passionate strategic creative thinker, Juan has recently worked with clients such as Teva Pharmaceuticals, Merck, Sanofi and Coca-Cola Europacific Partners, building compelling brand identities and powerful communication solutions that effectively deliver against the strategic vision and commercial ambition of our clients.
Juan is inspired by collaboration with other creative minds, striving to challenge conventions and explore opportunities to solve problems in novel and imaginative ways. He believes this is the key to delivering creative solutions that engage and delight audiences.
With over 25 years' experience, both client and agency side, Karen advises companies on developing informative and engaging reporting and communications and navigating an increasingly complex regulatory framework.
Karen has worked extensively client side - she was Head of European Investor Relations at Reuters for 5 years - and agency side for leading communications consultancies. Karen has led over 200 FTSE and international annual reporting projects for clients including: Rolls-Royce, Phoenix Group, Nokia, AstraZeneca, ITV, National Grid, Croda and Shell.
Karen loves working for Conran because of the pride the agency takes in delivering thought-provoking insight, creative excellence and collaborative relationships. She enjoys working with our clients because they value our expertise, creative challenge and problem-solving approach.
Kieron has recently led the creative teams on a number of high-profile projects, including a brand refresh for GSK's investor audience; a compelling new think tank for Phoenix Group; and a campaign brand for the launch of Sport England's radical new 10-year vision.
Job Titles:
- Strategy Director, Sustainability Brand & Marcomms
Kirstie is responsible for helping clients build brand equity, with a focus on understanding the sustainability and business context in which they operate. She is insight-led, and uses research, data and stakeholder engagement to inform the strategic direction of brands and their communications, creating authentic brand experiences for organisations committed to advancing their sustainable futures.
For over 17 years, Kirstie has been developing brand and comms strategies that tackle themes like the energy transition, and systemic risks like climate change, biodiversity loss and modern slavery. Working with regulators to help navigate the increasingly complex world of greenwashing, she's passionate about creating authentic brands and stories.
Kirstie has also held several board positions with charities addressing sustainability issues, and is a member of the International Environmental Communication Association (IECA).
Job Titles:
- Executive Creative Director
Responsible for creative standards at Conran, Lee is passionate about solving problems through powerful, communication-driven design. He has held the role of design and creative director at many of the UK's leading branding agencies including Brand Union, Bamber Forsyth and Fitch.
Lee has extensive experience across a broad range of design disciplines, enabling him to inspire and build a multi-disciplinary team of designers to maintain the highest levels of creativity across the agency. More recently Lee has led the creative team to deliver major rebranding programmes for clients such as Reckitt, Danone and Clario.
Lee believes that the best brands are created through a close working partnership with clients - fostering a collaborative approach that delivers authentic creative ideas that are strategically grounded, encourage participation and make a meaningful difference to people's lives.
Ludwig Duran - Chief Strategy Officer
Ludwig blends customer, category, commercial and cultural insight with what makes a client's brand special to build meaningful brand and creative strategies. He works to understand clients' ambitions and frame their challenges, collaborating with client services and creative to provide insight and strategic guidance that then informs the planning, development and delivery of the strategic and creative solutions. Ultimately, he ensures the work drives the desired business outcomes and creates commercial impact.
Mayuri is responsible for spearheading the creative stewardship and shaping the creative vision for Conran Design Group, Mumbai.
Mayuri helps clients to realise strategic brand transformations through impact and relevance and has worked on brands including Abbott, Microsoft, Nestle, Nivea, Paperboat, PepsiCo, TATA and Viacom 18. She has led award-winning projects through her expertise in design strategy, creative direction, deep understanding of culture and consumer behaviour as well as contextual trend-spotting. At Conran, she led the brand transformation for Zydus.
Mayuri is inspired by tackling problems through the power of good design. A people person - she finds motivation in collaborative efforts driven by human stories.
Nathan is responsible for driving our mission to help consumer-facing brands make meaningful connections with their audiences.
He has extensive experience orchestrating major 360 brand experience and transformation projects for many of the largest global retail, tech, consumer and mobility brands, including P&G, Lynk & Co, Tesco, Meta, Douglas, Tata, Electrolux and Aramco. His expertise lies in developing enduring brand platforms and experience signatures that build brand equity though key channels of interaction.
With a world view born of extensive travel across North America, Europe, the Middle East and Asia, Nathan is a strong advocate of placing cultural relevance and human-centricity at the centre of creative solutions. He has significant experience developing visionary 360 customer journey maps, branded guest experiences, strategic points of sale, packaging, retail environments, branded architecture, product launch activations, sensory brand expression, and digital services and interactions.
Neil is responsible for leading our production team. He supports in all areas of the business, collaborating with creative and client services teams to ensure that we are delivering the best solutions to the highest standard for our clients. He has a broad range of experience managing production teams working within the design and print industries.
Neil has a very hands-on approach and a strong command of the latest techniques in the production process. Recent work includes the implementation of rebrands such as Reckitt, Railsbank and Nykode.
Neil enjoys being part of one of the country's leading multi-disciplinary design agencies as it affords the luxury of working on some of the world's leading brands. The opportunity of working with such high-profile clients means that we get to work at the highest level in the industry.
Job Titles:
- Head of Corporate Communications
With a background in communications and significant experience in stakeholder engagement, Sally is responsible for leading our Corporate Communications offer. She has more than 25 years' experience working with clients like Beiersdorf, Mondi, Bank of Ireland, bp and Cargill to create and deliver impactful communications - including annual and sustainability reports, sustainability strategies and campaigns, and employee information and engagement.
Sally believes in the power of audience-focused, effective corporate communications to inform, engage and inspire stakeholders, and to help effect the change we need to see in the world today.
Job Titles:
- Associate Managing Partner, New York
Steven is responsible for delivering the highest standards of client services and for growing the CDG offer in North America. Steven has 20 years of experience working in both large and small agencies, specializing in branding and packaging.
Steven has experience across a wide range of categories and has worked on reenergizing iconic global brands as well as building foundations for cultural institutions and non-profits.
Steven's passion lies in building lasting client relations and is inspired by the storytelling power of design to change behavior, connect with audiences and propel brands forward.
Thom is responsible for the overall leadership of Conran Design Group across all of our regional operations; UK, US and India. He works closely with both clients and internal teams and provides brand and communications advice at leadership level on key global accounts.
Thom works with our clients to ensure their business objectives are met through the implementation of effective brand strategy. He led the recent global rebrand of Reckitt, the launch, renaming and repositioning of Clario and a range of other client assignments across multiple business sectors.
Thom is inspired by the transformative effect that great design can have on business and society and is focused on continuing the growth and development of Conran to attract great talent, build an open, empowering and supportive culture and deliver world class brand and design work.
Tim Parker - Chief Strategy Officer
Tim helps ensure everything we do is rooted in and guided by strategy. From the framing of challenges to the development and delivery of creative solutions. Ensuring the work creates commercial impact and drives desired business outcomes.
Tim has a background in insight and strategy, having spent over 17 years advising global brands across geographies and sectors, from Mars Petcare and Colgate Palmolive, to Warner Media, Visa and IG. He thrives on tackling thorny challenges, distilling complexity into simple narratives, and delivering impactful strategies fuelled by rich insight.
Tim enjoys working at Conran as he is constantly stimulated. He enjoys working with great people who inspire him to do work that he is proud of, adds value, and has impact.
Victoria has more than 20 years' experience guiding clients through corporate branding and communications challenges. Part of the business since 2009, Victoria has worked with global organisations to help build their corporate brands as business assets that can influence performance, motivate talent and support the realisation of business goals.
Since joining Conran Design Group, Victoria has played a key role in the creation and management of our in-house brand team at Freshfields Bruckhaus Deringer, the rebrand of RB to Reckitt, brand creation and support for Phoenix Group, the creation of Mobico Group, and the repositioning and rebrand of Railsbank.
Victoria is passionate about delivering world-class work for our clients and is a strong believer in the power of positive and open collaboration to deliver results for clients and a rewarding and empowering experience for our people.