NIM DESIGN - Key Persons
With over 25 years' experience working in Malaysia and London, Lim has a degree in Graphic Information Design, had his work featured in design magazines, and is a member of the Chartered Society of Designers.
Lim set up nim design in 1996, initially operating from his front room. Within two years he moved the growing business into an old bank building in the heart of Harrow on the Hill. The company name is derived from Lim's childhood nickname and keeps him connected with his Malaysian roots.
When asked what his best work to date is, his answer was simply ‘I'm still striving to achieve it'. He went on to add that he is proud of forming close relationships with both clients and professional partners, so that the best design solution can be achieved.
His rebranding work for luxury sofa manufacturer Parker & Farr has breathed new life to the brand; his design for an advocacy toolkit for Plan International has been launched during the Global Education First Initiative in Washington, advocating for the rights to an education; and his annual report strategic design work has helped numerous organisations to highlight their impact and solid financial positions.
Job Titles:
- Senior Designer
- Nim As a Designer
Originally from Portugal, Miguel has joined Nim as a designer and has impressed us with his fresh thinking, playful ideas and illustrative talents.
With a degree in communication design from ESAD Matosinhos in Portugal, Miguel has a flair for designing all things print, from books, reports, magazines, posters to greeting cards. He is also a talented illustrator in his own right and we are looking forward to introducing his artistic talents to our clients.
In turn Miguel tells us he will add an illustrative edge to our designs, while at the same time, learning from our clear, strategic and logical approach. Having previously worked on his own, Miguel says he's now embraced our collaborative attitude and has contributed to some lively creative debates!
It's enlightening and fun to have a member who brings diversity to the team and we've all been inspired by Miguel's Portuguese references - Infante do Carmo and Sebastião Rodrigues - who are best known for their stylish book covers and painterly illustrations.
Nancy has over 25 years experience in business development, covering a wide range of industries such as: Design Agencies, International Brand Development Specialists (FMCG sector) and Commercial Printers, to name a few.
She specialises in growing existing customer bases, identifying new business opportunities and researching ways to reach new sectors and clients.
Her role includes identifying the appropriate contact in an organisation, making an initial approach and introducing nim design's services. Nancy generates leads through building relationships and supporting prospects into successful collaborations.
Paul is an experienced commercial advertising photographer based in London but has worked on projects all over the UK. He specialises in working for charities and the housing sector, shooting case studies for online and offline publications. Paul also makes himself available to visit his old college to work with his former lecturer and his new students - offering advice and tutorials.
Being so passionate about photography, even in his spare time, Paul works on personal projects and is currently combining another passion of his - cold water swimming - to shoot portraits of fellow swimmers as they emerge from the freezing temperatures of the lido.
Not just using modern camera technology, Paul also has his favourite recent purchase of the Polaroid SX-70, which he is currently using in his latest personal project.
Paula has over 20 years' experience in public relations and marketing and has built up a large client base of her own ranging from SMEs and charities to global corporates.
Her work involves creating and delivering strategic communications programmes for clients as well as undertaking one-off projects. Her skills include media relations, digital content strategy and creation, social media, copywriting and account-based marketing. Paula also works with clients to establish clear messaging and an appropriate tone of voice.
Paula believes that to break through the ever-growing marketing noise, organisations need to communicate clearly and truthfully to their stakeholders. Whether she is writing social media posts, blogs or annual review copy, she delivers information in a clear, straightforward style which puts the readers first.