FUEL PR - Key Persons
Job Titles:
- Category Product Development Manager, Sainsbury 's / Robert McBride - May 2010
'From the very first day, Gillian Waddell and her team were relentless in developing and implementing each brand's strategy with creativity and enthusiasm. These brands continue to be leaders in their market segments today. This drive and determination has continued from the inception of Fuel and since this time I have continued to work with Gilly and her teams on a number of projects and brands'
Job Titles:
- Founder of Magnitone - October 2018
'The Fuel team are extremely professional in their approach and their strategies always manifest into high quality results. They are excellent storytellers, and it seems everything they touch turns to gold! Quick, reliable, friendly, creative and knowledgeable of the media landscape, working with Fuel is always a pleasure and I would highly recommend them'
Job Titles:
- Chief Marketing Officer - Global Business Unit Construction & Consumers at Bostik - September 2016
Job Titles:
- Managing Director
- Public Relations Consultant
Gillian Waddell is a leading public relations consultant, with 30 years in the national and international B2B and B2C communications arena. She is Founder/MD of two premium, independent, award-winning London-based boutique consultancies, including Fuel PR and new commercial platform, Fuel for Amazon. Gillian works with clients on a myriad of projects to support their reputation, positioning, increased growth and commercial success.
Gillian worked as a journalist for national newspapers and publishing houses before joining the public relations industry. Gillian has been responsible for many high profile and successful campaigns. Her ability to twin strategic and creative thinking with decisive action and practical solutions, backed by extensive commercial experience, explains her outstanding results for some of the world's most discerning and successful organisations. She also completed a 5 year tenure as President of the Women in PR industry organisation.
Gillian's wide-ranging professional expertise includes:
Strategic practical and results-orientated consultant to national and international blue chip companies, organisations and governments
Corporate reputation management, brand building strategies, marketing communications programmes, media strategies and programmes, risk, issues and crisis management
High level, extensive networks with strong personal credentials - known for her drive, energy and dynamism
Job Titles:
- CEO Gamma Medical - April 2010
'Gillian Waddell is a highly effective and personable leader at the top of her profession. She has a great team and provides a superb service with all members of her staff showing huge dedication all delivered with massive empathy and a smile'
Job Titles:
- Managing Director, USN - March 2016
'I have had the absolute pleasure of working with Gilly and Fuel PR on many occasions since 1999, where she worked as the sole agency for Sainsbury's Novon and Robert McBride. I can say without hesitation that both she and Fuel are dynamic, creative, energetic and most importantly results driven; providing amazing coverage and heightened awareness of our brand. I can wholeheartedly recommend both Gilly and Fuel - she is one of a kind who is totally dedicated to your business and cares about the quality of work and success she delivers'
Job Titles:
- Strategic Marketing - Commercial Manager for US Supplementary Company - September 2017
'Gillian is a great professional to work with, enthusiastic, passionate !! Above all, she is a fantastic leader driving her team with high energy. She has a strong focus on satisfying her customers and delivering results above expectations. Thanks to Fuel, we have built strong PR plans with consumer outreach above KPIs. A special note on Fuel's outstanding ability to find ways to get product awards ! I have enjoyed my collaboration with Gillian, her great creative and out of the box thinking within well defined strategic framework. Definitively recommend Fuel as a strategic PR partner !'
Job Titles:
- Marketing Director, Tax Calc - May 2010
‘As a current client representing a new venture capital backed company and a past client running one of the leading global companies in Healthcare, I am most pleased to endorse Fuel's credentials. The team can manage successfully Pan European projects or on the wider Global platform. What is key for a client is speed, insights into the issue, with a new perspective and successful execution of agreed strategies. This is what Fuel can deliver. In addition the team bring great experience and specific competencies but with youthful energy and passion'
Job Titles:
- Marketing and Investor Relations Director, Assura Group - March 2010
'I have worked with Fuel for many years and always found the team to be efficient and helpful'
Job Titles:
- Creative Director, Design Effect - October 2018
'Thank you for all the support you have given to both me and Magnitone over the years. You have been instrumental to the success we have had and the success we will have on the brand in the future. You have supported us through the good and the bad and I cannot thank you enough for that support'
Job Titles:
- & VP EMEA, HoMedics - July 2010
Job Titles:
- COO - BLOCWORX - October 2018
‘As the European distributor of a major US food supplements brand we asked Fuel PR to assess the UK market potential for us, in particular focusing on the current regulatory regime and what would be required for our brand client's products to be compliant. Fuel's experience and understanding of the sector and its market dynamics, as well as their regulatory team's in-depth knowledge of compliance issues for non-EU origin food supplement products contributed greatly to the successful launch in the UK. Very responsive team and great to work with. Highly recommended'
Job Titles:
- Marketing Director, Greenfield Strategic Marketing Consultants - March 2010
'I have always found the team at Fuel to be dedicated and passionate about our business. They have a flexible approach with input at all levels and as a client I value having access to the whole team. Fuel has a network of contacts in the industry which has proven invaluable. They are particularly conscientious at reviewing progress and efficiency of campaigns and meeting KPIs for key messages and coverage targets and quantity. I have no hesitation in recommending Fuel…'
Job Titles:
- Beauty Editor Prima - January 2011
'Gillian is a powerhouse PR lady and I would highly recommend her to potential clients . She helped establish the Homedics brand in the UK with creative PR content that stood out and gained awareness and traction for the brand'