CHICCO - Key Persons
Young entrepreneur Pietro Catelli became a father in 1958. His baby son Enrico was affectionately nick-named Chicco. Pietro soon found out what it meant to be a parent and that's when he had the visionary idea to create a brand specialising in all areas of parenting. This would cater for the needs of children from birth to 36 months and, above all, make life easier for their parents.