AIRDRI - Key Persons


Bruce Philipps - President

Job Titles:
  • Member of the Airdri Leadership Team
  • President
Bruce read Philosophy and Politics at Southampton University and has since worked across both private and public sector organisations in senior roles focusing on commercial, communications and general management. In 2014, Bruce succeeded his father, Peter Philipps, who founded Airdri in 1974 with fellow engineer, Peter Allen. Since joining Airdri, Bruce's focus has been on developing and implementing The Airdri Group's new business and production strategies and driving the commercial growth of the business. He frequently spends time at Airdri's headquarters in Oxford as well as travelling between its operations in the USA and China. Bruce lives in Hampshire with his wife, three children, two dogs and thirty chickens.

Dan Millard - CFO

Job Titles:
  • Finance Director
  • Member of the Airdri Leadership Team
After graduating from the University of Southampton, Dan embarked on his career in Finance and has since held roles within major international and national business, including Nationwide Building Society, Capita, Bristol Energy and Optiplan Kitchens. Dan joined the Airdri team in September 2022 as Finance Director and is responsible for financial health and long term financial growth across both Airdri and Formula Systems businesses.

Hand Dryer

Job Titles:
  • Maintenance

Mike Smith - VP of Sales

Job Titles:
  • Member of the Airdri Leadership Team
  • Vice President of Sales
  • VP of Global Sales
After studying Business, Law, Politics and Geography, Mike moved into the professional workplace and now has over 15 years sales experience, working both nationally and internationally for brands such as Bank of America, Dyson and Bose Professional. Since joining Airdri in 2020, Mike has led the UK Commercial team and overseen expansion into the EMEA market. Now, Mike has taken on a new challenge as Vice President of Sales for Airdri in the US. Mike will reside in Charlotte, North Carolina, and look to replicate his UK and European successes by working alongside our most valued global partner Bobrick Washrooms, our key online partners; Allied Washrooms, Restroom Direct and Plumbers Paradise, and our brand-new electrical distribution partner, CES.

Peter Philipps

Job Titles:
  • Engineers
  • Founders
Airdri founders, Peter Philipps and Peter Allen met in the early 1970s working as engineers at Smiths Industries where they specialised in developing hot air system products. They suggested to Smiths that they should start to design and manufacture hand dryers recognising their growing popularity in the market, but Smiths rejected their proposal. This didn't stop the duo however and they went on to design their first hand dryer in their home garage. In 1974, the pair left Smiths and Airdri Ltd was born.

Stephanie Cassidy

Job Titles:
  • Head of US Sales

Steve Whittall - COO

Job Titles:
  • Chief Operating Officer
  • Member of the Airdri Leadership Team
  • Group Director of R & D and Operations
Since graduating from Wednesbury College in 1983 with an HNC in Materials Science, Steve has held many senior management roles in the Aerospace, Oil and Gas, Defence and Manufacturing sectors. Steve joined Airdri as Group Director of R&D and Operations in 2014 to develop manufacturing capabilities and lead the UK based Research & Development team before becoming Chief Operating Officer in 2021. He is responsible for delivering technology and product development road maps, with reliability, hygiene and sustainability in mind. Steve has spearheaded the project to add the SteraSpace range of air and surface sanitisers as a new product category for Airdri Ltd.

Tony Wall - CEO

Job Titles:
  • Chief Executive Officer
  • Member of the Airdri Leadership Team
Tony joined Airdri as Chief Executive Officer in May 2018 to oversee the day-to-day operations of the group in Oxford, Chicago, Shanghai and Guangzhou and has since driven company-wide growth across the key markets where Airdri operates. Previously, Tony held the CEO position at Ipro Solutions Ltd. Prior to this, he held appointments across varying sectors including Managing Director of the Air Division at Qinetiq Plc for five years, a leading global company in the research, evaluation and development arena, where he developed the overseas market, led high-tech businesses and initiated cultural change through improved staff communications and engagement.