IAN MACDONALD

"Many of the images which photography spawns and which are common to us all are either to report an event or to sell a product. All the material we see is mechanically reproduced. We are fed it in dollops between dramatic headlines, advertisements, sport, fashion and a whole host of other things. This imagery varies in size from postage stamp to giant billboards, each designed for a particular purpose essentially to capture and hold our attention for some ulterior motive which in so many cases has little to do with the actual image. This bombardment gives the art of photography an indifferent name, the images are cropped, manipulated and mutilated which discredits the photograph. Such material, being so unavoidable, can only precondition the ways in which people look at and consider photographs.

Primary location: Whitby United Kingdom