LUSH

Lush was founded in 1995 by six co-founders; Mo Constantine, Mark Constantine, Rowena Bird, Helen Ambrosen, Liz Bennett and Paul Greeves... Working on your aspirations is a challenge. Lush has been working hard for a long time, so it can be tricky to think about what we can do next. This has been playing on my mind ever since a journalist recently asked me just how much more creativity we can have left after 25 years. The answer is: it's everywhere. Lush is oozing with creativity, sometimes I even find it hard to contain; it's fantastic... All companies need a vision. Although we didn't really understand it, the Lush founders did have a vision. We believed you wanted effective products. Natural (although who knew exactly what that meant), fresh (and by that we were throwing shade at our competitors who were selling sterile, stale chemical concoctions that were three years old), and we didn't want to spend more money on the packaging than on the contents. So, above all, we believed..

Also known as: Lush Ltd, Lush Retail Ltd.