SAMSON - Key Persons


Alex Reeves

Job Titles:
  • President, Craftmaster Furniture
Alex Reeves, aged 58, is President of Craftmaster Furniture and joined our group in September 2022. Mr. Reeves joined us most recently from Sam Moore Furniture where he served as President since 2019. Prior to his tenure with Sam Moore Furniture, Mr. Reeves held the position of Senior Vice President of Sales and Merchandising for Craftmaster Furniture for eleven years. He has previously worked for Hickory Hill Furniture as Vice President of Sales and Precedent Furniture as Chief Operating Officer. Mr. Reeves has over 36 years of experience in the furniture industry. Mr. Reeves was awarded a Bachelor of Arts degree in Economics from Wake Forest University in 1986.

Andrew Kuo

Job Titles:
  • Independent Non - Executive Director
  • Member of the Board of Directors
Andrew Kuo is an Independent Non-executive Director of the Company since 24 October 2005, the Chairman of the Remuneration Committee and a member of the Nomination Committee of the Company. Mr. Kuo is currently the Senior Advisor of The Blackstone Group (HK) Limited and also a partner of Zoyi Capital Ltd. He is a Non-executive Director of Far East Horizon Limited, a company listed on the Main Board of the Stock Exchange and a director of Long Chen Paper Co., Ltd., a company listed on Taiwan Stock Exchange Corporation. Mr. Kuo has been appointed as the Chairman of Cathay United Bank Co., Ltd. with effect from 29 June 2017. He also served as a Director of Cathy Financial Holding Co., Ltd., a company listed on Taiwan Stock Exchange Corporation. From January 2013 to June 2017, Mr. Kuo was the Chief Executive Officer of Zoyi Capital Ltd. From October 2007 to January 2013, Mr. Kuo was the Vice Chairman of The Blackstone Group (HK) Limited in charge of Greater China private equity investment business. He was appointed Managing Director of H&Q Asia Pacific ("H&Q") in September 2005. Before joining H&Q, Mr. Kuo was the Senior Country Officer and Head of Investment Bank of JPMorgan Chase in Hong Kong and has more than 15 years of experience in the corporate finance industry. Since the merger of JPMorgan and Jardine Fleming in 2000, Mr. Kuo had been responsible for the firm's banking business and all investment banking activities in Taiwan. Mr. Kuo was also Vice Chairman of the Greater China Operating Committee of JPMorgan Chase, and since April 2005 he had been responsible for JPMorgan's Financial Sponsor Industry of Asia, ex-Japan. Mr. Kuo had also been Managing Director of the heritage Chase Manhattan Bank since October 1998. Prior to joining JPMorgan Chase, Mr. Kuo worked at Citibank Taipei for more than nine years, last as Head of the Corporate Banking Group responsible for client management. Prior to this, Mr. Kuo was head of the Merchant Banking Group in charge of investment banking and capital market products. He previously worked at Citibank New York, focusing on strategic products, and had experience in Treasury Marketing and Foreign Exchange Trading for six years at Citibank Taipei. He was also the Chief Trader and Head of FX for Citibank from 1993 to 1995. Mr. Kuo retired as a member of the Youth Presidents' Organization and became a member of Taiwan Mergers & Acquisitions and Private Equity Council both in December 2013. Mr. Kuo obtained a Bachelor degree with a major in Business Administration from Fu-Jen Catholic University in 1983 and Master of Business Administration degree from City University of New York in 1989.

Chris Pelcher

Job Titles:
  • President, Legacy Classic
Chris Pelcher, aged 52, is President of Legacy Classic Furniture. Prior to joining our Group, Mr. Pelcher was the founder and President of Lineage Furniture. Mr. Pelcher has been in the furniture industry for over three decades and has experience in all aspects of the furniture business, starting at the ground level as a Retail Furniture Buyer to Executive Vice President and Chief Merchandising Officer of Midwest Furniture. Mr. Pelcher was awarded a Bachelor of Associate degree in Business, Management, and Related Support Services from Nassau Community College in 1992.

Earl R. Wang

Job Titles:
  • Vice President, Samson International
Earl R. Wang, aged 54, is Vice President of Mass Merchandise Division (d.b.a. Samson International) of Samson Marketing. Mr. Wang has previously held the positions of President of Legacy Classic Kids and has been with our Group since December 2011. Prior to joining our Group Mr. Wang previously held the position of Sr. Vice President of Merchandising at LEA/American Drew/Hammary. With more than 20 years' experience in the furniture industry, Mr. Wang has held various management positions in product development and merchandising as well as working for Universal Furniture Mass Merchandise Division and Riverside Furniture. Mr. Wang received a Bachelor of Science Degree in Business Administration from Illinois Wesleyan University, Bloomington, IL in 1986.

Grace Liu

Job Titles:
  • Member of the Board of Directors
  • Executive Director of the Company and Deputy
Grace Liu is an Executive Director of the Company and Deputy Chairman of the Board since 11 July 2005. She is also a director of all subsidiaries of the Company. Ms. Liu, together with her husband, Mr. Shan Huei Kuo, Executive Director of the Company and Chairman of the Board, are founders of our business. Ms. Liu has over 30 years of experience in the furniture business and she has been closely involved in executing the corporate strategy and daily operations of our Group. In addition to her general management role, she oversees the financial control, cash management and human resources operations of our business. Ms. Liu obtained a Bachelor of Arts degree in English Literature from Suzhou University in 1979. Ms. Liu and Mr. Kuo are the controlling and substantial shareholders of the Company.

Kevin Lau

Job Titles:
  • Independent Non - Executive Director
  • Member of the Board of Directors
Kevin Lau is an Independent Non-executive Director of the Company since 24 October 2005. He is the Chairman of the Audit Committee of the Company. With over 35 years of experience in corporate finance, financial advisory and management, accounting and auditing, Mr. Lau is currently a financial advisory consultant running his own management consultancy firm, Hin Yan Consultants Limited. Previously, Mr. Lau worked at Ernst & Young for over 15 years. Mr. Lau is a fellow member of both the Association of Chartered Certified Accountants ("ACCA") and The Hong Kong Institute of Certified Public Accountants. He served as a member of the world council of ACCA from 2002 to 2011. Mr. Lau also served on the executive committee of the Hong Kong branch of ACCA ("ACCA Hong Kong") from 1995 to 2011, and was the chairman of ACCA Hong Kong in 2000/2001. Mr. Lau also serves as an Independent Non-executive Director of six other listed companies in Hong Kong: Binhai Investment Company Limited, COL Capital Limited, Comba Telecom Systems Holdings Limited, Embry Holdings Limited, FIH Mobile Limited and TCL Communication Technology Holdings Limited and the Company Secretary of Yeebo (International Holdings) Limited, a company listed in Hong Kong. Mr. Lau also serves as an independent supervisor of Beijing Capital International Airport Co., Ltd. since 30 June 2014. Mr. Lau has been appointed as an independent non-executive director of UKF (Holdings) Limited, a company listed on the Stock Exchange of which the listing was transferred from the Growth Enterprise Market to the Main Board on 20 March 2015, with effect from 16 March 2015. Mr. Lau has been appointed as company secretary of Hung Fook Tong Group Holdings Limited, a company listed in Hong Kong, with effect 13 May 2015. Mr. Lau graduated from The Hong Kong Polytechnic in 1981.

Matthew Dehnert

Job Titles:
  • President, LacquerCraft Hospitality
Matthew Dehnert, age 49, is President of Lacquercraft Hospitality, Inc. Mr. Dehnert joined our group in August 2021. Mr. Dehnert joined us most recently from a custom lighting fabricator iWorks where he served as Director of Strategic Business Development since 2012. Prior to his tenure with iWorks, Mr. Dehnert held the position of VP of Sales and Marketing for Tiger Imports & Appian Textiles, LLC, a soft goods supplier to the hospitality sector. Mr. Dehnert is a graduate of Georgetown University with a BA in History.

Michael MOORE

Job Titles:
  • President and CEO, Grand Manor Furniture
Michael MOORE, age 64, is President and Chief Executive Officer of Grand Manor Furniture and has been with the group since the May 2016 acquisition of the company. Mr. Moore brings almost 40 years of experience with some of the leading providers to the hospitality industry. Senior management positions with American of Martinsville, Sealy, Shelby Williams, Charter, and Flexsteel makes him uniquely suited to lead Grand Manor's hospitality focused business. Mr. Moore received a Bachelor of Science degree in Business from the University of North Carolina in 1975 and has completed additional management seminars at Duke University's Fuqua School of Business, the University of Pennsylvania's Wharton School of Business, and the Institute for International Studies & Training in Tokyo.

Michael W. Jolly

Job Titles:
  • President and COO, Baker Interiors Group
Michael W. Jolly, aged 61, is the President of Baker Interiors Group. Mr. Jolly joined Baker in September 2018 when he joined the company as Chief Operating Officer. Prior to joining the Samson Group, Mr. Jolly served as Vice President - Residential Casegoods Operations at Bernhardt Furniture for 10 years. Mr. Jolly began his professional career with Thomasville Furniture where he served for 27 years in various leadership roles including Sr. Vice President - Operations and Supply Chain, as well as other executive positions. Mr. Jolly received a Bachelor of Science degree in Industrial Engineering from North Carolina State University in 1979.

Mohamad Amini

Job Titles:
  • Executive Director

Mohamad Aminozzakeri

Job Titles:
  • Member of the Board of Directors
  • President, Lacquer Craft & Executive Director
Mohamad Aminozzakeri, also known as Mohamad Amini, is an Executive Director of the Company since 24 October 2005. Mr. Aminozzakeri is also a director of Houson International Limited and Willis Gambier (UK) Limited, members of the Group and President of Lacquer Craft and has been with our Group since May 1995. Prior to becoming President, he held senior management positions in Lacquer Craft both in manufacturing and sales and marketing, and was formerly the executive Vice-President of Lacquer Craft. Mr. Aminozzakeri owned and operated furniture retail stores in California and Arizona for 6 years before then. Mr. Aminozzakeri has over 30 years of experience in the furniture industry and obtained a Bachelor of Science degree in Mechanical Engineering from California State University in Long Beach in 1983.

Samuel Kuo - Chairman

Job Titles:
  • Chairman of the Board
  • Executive Director
  • Co - Founder, CEO, Chairman & Executive Director
Samuel Kuo is an Executive Director of the Company and Chairman of the Board since 11 July 2005, Chairman of the Nomination Committee and Chief Executive Officer of Lacquer Craft Mfg. Co., Ltd. (Zhejiang). Mr. Kuo is a director of various subsidiaries of the Company. Mr. Kuo is one of the founders of our business and has been one of the principal managers responsible for our business and corporate strategy, marketing and production operations and expansion strategies. Mr. Kuo has more than 30 years of experience in the furniture business in Taiwan, the PRC and the U.S. Mr. Kuo is also the former Chairman of the Taiwan Businessmen's Association Dongguan. Mr. Kuo served two years in the military in Taiwan after obtaining a Bachelor of Arts degree in Economics Development from Tamkang University in 1978. Mr. Kuo is the husband of Ms. Yi-Mei Liu, Executive Director of the Company and Deputy Chairman of the Board. Mr. Kuo and Ms. Liu are the controlling and substantial shareholders of the Company.

Sean O'CONNOR

Job Titles:
  • President of Universal Furniture
Sean O'CONNOR, is President of Universal Furniture. Mr. O'Connor joined our Group in August of 2011 from Rowe Furniture where he was National Sales Manager. He began his career at Universal as VP of Sales overseeing the eastern region, international business, and key accounts. In 2018 he moved to the Senior VP of Sales position overseeing all sales and Upholstery merchandising. Mr. O'Connor was the chief merchant and architect for Universals entry into the import upholstery business and the company's acquisition of Southern Furniture in 2019. He obtained a Bachelor of Administration degree in Business from Lenoir Rhyne University, Hickory, North Carolina in 1997.

SY Wu

Job Titles:
  • Independent Non - Executive Director
  • Member of the Board of Directors
SY Wu is an Independent Non-executive Director of the Company since 15 December 2008 and a member of the Audit Committee, Remuneration Committee and Nomination Committee of the Company. Mr. Wu has been practicing law for over 30 years, and is the founding partner of Wu & Partners, Attorneys-at-Law, a firm based in Taipei, Taiwan which he founded in 2004. He has been a member of the Taipei Bar Association since 1983. His practice focuses on international economic law and WTO-related practices, cross-border commercial transactions and disputes, and mergers & acquisitions. Before that, Mr. Wu was a senior partner of Lee, Tsai & Partners from 2000 to 2004, the managing partner of Perkins Coie, Taipei Office from 1997 to 2000, and was an Of Counsel of Perkins Coie during 1996 to 1997. Prior to Perkins Coie, Mr. Wu had been with Lee & Li, Attorneys-at-Law since 1981, and was a visiting attorney at Van Bael & Bellis (Brussels, Belgium) and Nishimura & Partners (Tokyo, Japan) in 1988 and 1989 respectively. In addition to Taiwan, Mr. Wu has been licensed to practice law in New York State since 1990, and has been a member of the American Bar Association and International Bar Association since 1991. He was the Chair of International Trade Committee of the Inter-Pacific Bar Association from 1999 to 2001, and a director of Taipei Bar Association from 1993 to 1996. On the academic track, he was an associate professor at the Soochow University Law School from 1996 to 2005, and Institute of Law for Science and Technology, Tsin Hua University Law School from 2002 to 2005. Mr. Wu received a SJD degree and an LLM degree from the University of Michigan Law School, and an LLB degree from the Law Department of National Taiwan University in 1980.

William Pan

Job Titles:
  • Member of the Board of Directors
  • Non - Executive Director
William Pan is a Non-executive Director of the Company since 24 October 2005 and a member of the Audit Committee and Remuneration Committee of the Company. He is the Chief Executive Officer of Tai-Chuan Wooden MFG Co., Ltd, a cue manufacturer. Mr. Pan has over 30 years of experience in sales, marketing, manufacturing, and product development in the cue industry and sales and marketing in billiard cue and related accessories. Mr. Pan obtained a Bachelor of Arts degree in Economics Development from Tamkang University in 1979.