SCHWARZKOPF

With the world alerted to greenhouse gases, Schwarzkopf is the first cosmetics manufacturer to react and ‘Taft' hairspray becomes completely CFC*-free cementing the brand's commitment to the environment... Allowing women to create waves without having to heat your hair to over 100°C, Schwarzkopf introduces the first cold perm, ‘Onaltherma', to the German market. Around this time, the hair colouration ‘Poly Color' is launched - the first at home hair colour... Embracing digital technology, Schwarzkopf creates an app - Choicify - that allows consumers to ‘try before they buy'. A mobile colour consultation, users upload a photo to see which Schwarzkopf shade suits them best. A gateway to experimentation, it instils yet more confidence in the customer.

Also known as: Henkel, Henkel Corporation

Registration numbers: 00215496 (W)

VAT numbers: GB 4109 724 68

Primary location: Hemel Hempstead United Kingdom