CREATIVE MEDICAL RESEARCH - Key Persons
Gillian, leveraging six years of market research experience and a lifelong exposure to the industry, has a comprehensive understanding of the MedTech sector, including diabetes, respiratory, and hygienic product research. Her passion for UX/UI research, ethnographic studies, and branding research underscores her commitment to uncovering insights that inform effective strategies. Gillian's unique background and expertise enable her to contribute significantly to research projects with a focus on user experience and design.
Prior to joining CMR, Iain worked for over 30 years within many sectors including auditing, insurance, marketing, design, publishing and retail giving him exposure to many different types of people and ways of working.
When he's not in the office he enjoys spending time with his family, travelling and skiing.
Jack, with nine years of research experience, is a seasoned market researcher and consultant focused on product perception and feature optimization. He has garnered extensive experience in cardiovascular diseases, diabetes, and oncology. Jack's analytical skills and talent for synthesis make him a valuable asset in generating impactful insights for product development and optimization.
Luci's operational experience spans over 20 years; honing her skills managing the production of Formula 1 TV series, she worked through the ranks to become Managing Director of one of London's most prestigious TV post-production companies.
Following a break to raise three children, Luci brings extensive client liaison and business management expertise to support the CMR team.
Job Titles:
- Associate Director, Research
Rodrigo brings over two decades of market research expertise, specializing in a broad spectrum of therapeutic areas including oncology, cardiovascular diseases, respiratory issues, infectious diseases, and more. His functional skills encompass market research techniques such as pricing, branding, digital and social media analytics, along with a profound knowledge in pharmaceutical SEO/SEM, Google Analytics, and Google Ads. Rodrigo's experience spans across medical devices, skin care, chronic conditions, rare diseases, and he has a keen interest in exploring research opportunities beyond medical devices in the Pharma/BioTech space.
Sofia offers four years of specialized experience in medical and healthcare market research, covering a wide range of therapeutic areas such as oncology, cardiovascular diseases, respiratory issues, and more. Her work encompasses an array of medical devices, diagnostics, and digital health solutions. Sofia's market research skills are comprehensive, including patient and HCP journey mapping, concept testing, and branding health trackers, among others. Her focus on diseases such as breast cancer, ovarian cancer, and diabetes, combined with her expertise in market research, positions her as a key contributor to projects aiming at improving patient outcomes.
Job Titles:
- Associate Director, Research
With a solid six years of experience, Surita excels in qualitative market research across various therapy areas such as rare diseases, respiratory disease, mental health, and women's health conditions. Her expertise extends to working with injectable devices and developing patient-centered digital health platforms. Surita's approach is deeply rooted in understanding patient and consumer journeys, ensuring the delivery of clear, actionable insights that positively impact stakeholders and end-users.