MAVERICK PUBLISHING SPECIALISTS - Key Persons
Job Titles:
- Senior Associate, Head of Marketing & Market Research
Kate Wood joins Maverick with over 20 years in publishing with experience spanning academic, STM and trade as well as business-to-business magazine publishing. She has held a number of senior roles as a Director of Publicity for Robson Books, followed by positions as Group PR Director and Director of Marketing at Chrysalis Books Group. Kate was an Associate Marketing Director in STM at Wiley, where she led global teams and ran high impact campaigns resulting in product launches generating seven figure revenues, top 10 bestselling titles and high double-digit revenue growth for portfolios across digital STM products. While at Wiley, she was awarded the prestigious Pacesetter award for her work on digital product launch. After leaving Wiley, she was a finalist in the LEAP Entrepreneur of the Year award 2017. With nearly 10 years' experience in trade and over 10 years' experience in academic publishing, she is a true publishing all-rounder.
Her wide background in publishing began with publishing research reports in the civil service, moving to Chadwyck-Healey where she worked as an editor on some of the first digital products to go to market, this was followed by 2 years in magazine publishing and by 20 years as a publicity and marketing specialist. The skills Kate brings to Maverick range from marketing strategy and market research, competitor analysis and audits to the nuts and bolts of marketing communications such as campaign management and planning, copywriting, digital and social media marketing, content creation, PR and publicity campaigns and modern marketing methods such as email automation and CRM systems. She has considerable expertise in all sides of product marketing for a wide range of content - books, journals, references and data and workflow tools - and in product launches. At Wiley, she was a marketing specialist in chemistry, molecular life sciences, physical sciences and pharma. Her wide experience of many different parts of the industry allows her to see across discipline and from trade to academic and vice versa.
Kate is a graduate of Trinity College, Dublin and a fully qualified CIM marketer. She speaks four languages at various levels of fluency.
Lisa is CIMA qualified accountant with over ten years UK and international publishing industry experience.
She has recently returned to the UK from Australia where she worked for a number of years as a Financial Controller for Warner Chappell; the music publishing arm of Warner Music Group. She's well versed in all facets of accounting having been the sole finance employee at the Australia office of this multinational conglomerate.
Prior to this she held senior accountant roles in an events management company and a residential home builder in between exploring Australia and New Zealand in a campervan.
Before leaving the UK in 2010 she qualified as a Management Accountant working for Imagine Publishing; the specialist videogames and lifestyle publisher.
Martin Marlow is the President and Principal of Maverick Publishing Specialists. He coordinates the Associate teams alongside working as the lead analyst on a number of key assignments. With over 30 years senior management experience in publishing and electronic information, Martin specializes in strategic and operational sales and marketing; product development and management; and publisher/partner relations.
He has delivered and supported a wide range of services including e-journal and e-book aggregation platforms; cross format e-content retrieval systems and numerous online datasets and communities. His customer and market development activities have been deliberately crafted across all main content types, market sectors and steps in the supply chain.
Martin has been a frequent speaker at Industry events in Europe, the United States and Asia Pacific and is a regular reviewer and contributor in the industry press - commenting on sales, marketing and market development strategies, new product innovation and developing industry trends. He was viewed as one of 5 "key thought leaders" in the information industry in the UKSG's E-Resources Management Handbook on the future of electronic publishing, where he was asked to provide his views and opinions
Prior to launching Maverick, Martin was Vice President of Publisher Business Development + Marketing for Ingram Digital (the digital media arm of the Ingram Content Group) where he was responsible for overseeing the worldwide sales and marketing activities of Ingram Digital solutions to publishers from all sectors, as well as conceiving and directing all their solution and corporate brand marketing. Previous to that, Martin was Vice President for Sales and Marketing for the e-content system development and hosting company, Atypon Systems Inc. Other past positions also include Director of Strategic Marketing for ProQuest Information and Learning, Director of E-Commerce for Blackwell Ltd and Sales and Marketing Director (Academic Division) for SilverPlatter Information.
Job Titles:
- Senior Associate, Head of Content & Technology Division
Nancy has worked in a variety of production and operations roles across publishing for the last 20 years, following on from the completion of her postgraduate publishing diploma at West Herts College. Her experience encompasses a wide spectrum of sectors, from children's to trade to academic, culminating in her most recent role as Academic Global Operations Director at Cambridge University Press, during which time she spent time working out of the Hong Kong office and travelling extensively in Asia, Europe and the US. She therefore has a global view of the publishing industry and brings a uniquely broad perspective gained from across the different sectors in which she has worked.
Nancy is passionate about helping businesses to solve problems and deliver sustainable profitability and process efficiency. She specializes in operations strategy and execution; process design and improvement; delivering operational efficiency and profitability; digital workflows; metadata and content enrichment and dissemination; organizational design; supply chain management; outsourcing and offshoring strategies; project management; and knowledge management. She also enjoys providing personal coaching and support to first time managers and leaders. She has a PhD in Postcolonial Feminist Literary Theory and is currently an EMBA student at Cranfield University.
Job Titles:
- Head of Business Development EMEA, Senior Associate, Content & Technology
Rebecca is an accomplished senior publishing professional specialising in developing cutting-edge digital resources and delivering B2B and B2C products and services. With over 16 years' experience working for and with publishers, she offers a combination of strategic, commercial and technical insights to deliver measurable business goals.
She has a proven track record of facilitating collaborative relationships between technical and business teams; informing product development through marketing intelligence and web analytics; and translating business requirements into user stories. As a champion of agile, and UCD, she has engaged extensively with end users through focus groups, interviews and usability testing to ensure a seamless experience which supports the product vision.
During her role at Taylor & Francis, as a Senior Digital Product Manager, she drove forward the digital collections product portfolio, designing and launching new primary archive resources for the global research market. She also implemented key enhancements to the journals platform such as delivering article metrics, automated open access, e-commerce support for ANZ dollars and enabled alternative publishing models.
Prior to this role she worked at Atypon as an Account Manager and Blackwell Publishers as the Electronic Production Editor. In both of these companies Rebecca managed major content migration projects for both books and journals, including transforming 381 journals into a fully XML workflow, and moving content onto new hosting environments. She was instrumental in optimizing content processes, establishing new quality standards, providing extensive technical support and online publishing expertise.
Job Titles:
- CEO and Head, US Operations
Rebecca is a publishing professional who has over 40 years of experience in all aspects of scientific, technical, and medical publishing-book, journals, periodicals, and online. She is the former Publisher of American Psychiatric Publishing, a division of the American Psychiatric Association, and the world's leading publisher of books, journals, periodicals, and online resources on psychiatry, mental health, and behavioral science. In this position, she managed acquisitions and new product development, peer review, marketing, editorial, production, rights, and distribution for print and online products, most notably the international publication of the Diagnostic and Statistic Manual of Psychiatric Disorders, Fifth Edition (DSM-5).
Previously Rebecca served as Senior Director and Publisher at The Endocrine Society overseeing the publication of its four scientific journals, three periodicals, books and CME programs, and Endocrine News. In this position she launched a book program and two new periodicals as well as an online news feature.
Rebecca started her career at Harper & Row Publishers, where she held various production, editorial, and management positions before serving as Senior Medical Editor for acquisitions. She then joined The American College of Obstetricians and Gynecologists to develop a publishing program of books, periodicals, and consumer literature that included the journal, Obstetrics & Gynecology.