CRABAPPLE - Key Persons
Job Titles:
- Customer Relations Manager
Barclay brings 30 years landscape and customer relations experience to Crabapple. Barclay oversees and identifies property issues and proposed property improvement and enhancement solutions. A native of Canton Ohio, Barclay earned a degree in Botany and a Minor in Landscape Architecture from Miami of Ohio. Barclay lives in Cumming with his lovely wife Dena and 2 sons Jaret and Evan. When he's not spending time with his family, Barclay loves to watch College and Pro Football and fishing. One of Barclay's favorite pastimes is finding and consuming craft beer!
Job Titles:
- Customer Relations Manager
Beau grew up in the northeast Tennessee town of Kingsport. He is a graduate of The University of Tennessee with a Bachelors Degree in Ornamental Horticulture & Landscape Design and Turf Management. Beau has been working in the green industry for 25 years. In his role, Beau oversees and identifies property issues and proposes property improvement and enhancement solutions.
In his spare time, Beau loves to golf, snowboard, and travel and has been a competitive runner for most of his life and is a member of the Atlanta Track Club Masters team. When he's not out there running fast or playing in the snow, he can be found cheering on his Tennessee Volunteers! Rocky Top!
Job Titles:
- Member of the Leadership Team
- Vice President
- Vice President of Enhancements
Benjamin recently joined Crabapple as the Vice President of Enhancements. Ben brings over 18 years of experience in the Golf Course and Landscape Construction Industry. As a Class A Golf Course Superintendent and Operations Manager for Landscape Creations of Rhode Island, Ben brings with him a deep understanding of the construction process. Ben played a key role in managing complex landscape construction projects throughout his career, and has a passion for fostering excellence in his team members. As the Vice President of Enhancements, Ben oversees the day-to-day operations of the Enhancement Division of Crabapple. Ben's responsibilities range from division operations strategy, budgeting, to training and quality control. Ben, a native of New England, recently relocated to Georgia to be closer to his wife's family, residence of Warner Robins and Columbus, GA. Ben and his wife Melissa have four boys, Levi, Ivan, Oliver and Clive. They enjoy ‘Dadventuring' together including, hiking, fishing, hunting and traveling.
Job Titles:
- CEO
- Member of the Leadership Team
- Owner
Crabapple LandscapExperts was founded 30 years ago by Georgia native, Bill Coleman. Originating as a plant nursery and garden center in the early 70's, Coleman bought Crabapple in 1992 and targeted commercial efforts toward Community Associations. Crabapple's consistent excellence in Commercial HOA Landscape Maintenance became the cornerstone for the Crabapple Brand.
Over the last 10 years, Coleman has fostered this growth and successfully expanded commercial maintenance focus into business parks, mixed-use developments, hospital campuses and industrial parks. Over this 26-year run, Coleman has retained top industry managers. Coleman's dedication to the well-being of his employees has resulted in a cohesive team committed to customer service excellence. Consistency and accountability have been the formula to Crabapple's success.
Job Titles:
- Senior Customer Relations Manager
Bond Morgan is a Senior CRM at The North Branch and brings more than 25 years Landscape Management Experience to Crabapple. In his 15 years with Crabapple, Bond has demonstrated a track record of superb leadership, teamwork, customer service and project development. Because of his continued commitment to his customers and team, Bond has become one of the most recognizable names in the Atlanta Landscape Industry.
Bond's hobbies include tennis, fishing, and traveling. He is a fierce Corn Hole Competitor and will take on anyone in a round of Beer Pong. Bond has two daughters and lives in Marietta, Georgia with his lovely wife Andrea.
Cari grew up in Kennesaw, Georgia and brings over 10 years sales and management experience to Crabapple. This Kennesaw State University graduate has worked in a variety of sectors including Community Associations, Senior Living and Multi-Family. Her versatility, hard work and fun-loving nature make Cari an excellent addition to the Crabapple Team!
Outside of work, Cari loves hiking and spending time with her husband Steve and two kids Brennen and Taylor. Oh, and Cari is a fierce cornhole competitor and challenges CRM Bond Morgan to a Cornhole Throwdown any day of the week!
Job Titles:
- Director of Operations - South
- Director of Operations / South Branch
A native of Santa Ana California, Carlos brings 14 years of operations management experience to the Crabapple Team. Carlos has a deep understanding of the maintenance process and has played a key role in managing large complex landscape properties as well as fostering excellence in his team members. Carlos's hands-on experience in the field in both maintenance and irrigation make him an asset to the Crabapple Team.
Carlos attended Chattahoochee Tech where he studied Horticulture Management, a program accredited by the National Association of Landscape Professionals (NALP). He works with Operations Managers and The CRM Team to oversee the day to day detailed operations of Crabapple's South Branch.
Carlos and his lovely wife Monalisa have 2 kids, Jaiden 14 and Nailee 10.
In his spare time, Carlos enjoys spending time playing football with his son, who is on the JV team. Carlos also helps his daughter with her soccer skills and helps his wife with her cake business!
Carlos's favorite teams are The Atlanta Braves and The Georgia Bulldogs! Woof!
Job Titles:
- Member of the Leadership Team
- Vice - President Sales
- VP Sales
Dale joined The Crabapple Team in 2005 and brings more than 28 years of dynamic sales management experience to Crabapple. A graduate of The Rochester Institute of Technology, Dale is a native New Yorker who has lived in Atlanta since 1995.
Dale drives the strategic direction of Crabapple's New Sales Revenues and specializes in marketing strategy and large account acquisitions. Dale has been a pivotal player in Crabapple's growth over the last 16 years. Dale lives in Woodstock with his wife Jules and two children and is a die-hard Broncos fan!
Job Titles:
- Director of Operations - North
- Director of Operations / North Branch
David brings 25 years of combined operations and customer management expertise to The Crabapple Team.
David's versatility and experience in production, operations and management are a great asset to Crabapple's Leadership Team. David works with Operations Managers and The CRM Team to oversee the day to day detailed operations of Crabapple's North Branch.
David is an Art Major from The University of Georgia and is an excellent resource for landscape color, build and design. David enjoys collaborating with his customers to help them accomplish their vision.
David lives in Atlanta with his lovely wife Alison and their son, Roscoe.
Job Titles:
- CFO
- Member of the Leadership Team
Job Titles:
- Floriculture Manager
- Floriculture Manager / Administration
Kevin comes to Crabapple with over 30 years experience in Floriculture Management and Seasonal Color Design. Kevin is a graduate of University of Georgia where he earned a BS in Horticulture.
Kevin is the recipient of several design awards including GLCP Design Award for Master Maintained Community. He has also won many Seasonal Color Awards for his garden designs and outstanding container work.
Kevin lives in Suwanee with his lovely wife Lisa and his 3 kids.
Job Titles:
- Vice President Human Resources
Vinyl Collector. Karaoke Singer. Penguin Lover. Meet the newest addition to Crabapple's Administrative Team! Lisa brings her own brand of fun-loving easy-going energy to the oce every day. Originally from San Diego, Calif. Lisa now lives in Woodstock with her husband Craig and 3 awesome kids: Alex-17, Dakota-15 and Timothy-8. In her free time, Lisa enjoys running with her dog Carini and spending time with her busy family. In addition to 3 kids and a dog, this animal lover also has twin cats, Poster and Tucker, roaming the Halls of the Wilhoit home!
Job Titles:
- Marketing Director / Administration
Job Titles:
- Manager of Administration
Job Titles:
- Member of the Leadership Team
- Vice President
Meet Veronika, Crabapple's newest addition to the recruiting team. Veronika was born in Lima-Peru where she earned her Psychology Degree at Universidad Femenina del Sagrado Corazon. Soon after she graduated college, she moved to the US and has been here for 21 years. Veronika's fun nature and personality are a key ingredient for excellence in screening, interviewing, and hiring qualified candidates...and it's what makes Veronika one of Crabapple's LandscapExperts! Veronika lives in Alpharetta with her husband Eduardo, her 15 year old son Mateo and her dog, Messy. Veronika loves yoga, gardening, and listening to music from different parts of the world.