13 VANITY

Vanity Numbers, Phonewords, Phonenames... They all refer to the use of common words to represent phone numbers enabling consumers to readily remember them. They can increase Brand Awareness and a provide better ROI on your marketing dollars. Your customers will NEVER forget numbers like 1800 FLIGHT, 1300 BORROW, 13 INVEST... Phonewords may also be linked to an organisation's vision, objectives or products and contribute to creating a competitive advantage.