1ST CHOICE

The 1 st Choice Nutrition line of cat and dog food products was launched in 1990 by PLB International. Founded in 1969, this Quebec family-owned business was originally dedicated to the production of farm animal feeds. In 1982, it became the first company in Quebec to manufacture food for small pets. In order to develop the best possible food products, the firm solicited the input of animal nutrition experts. 1 st Choice Nutrition quickly became the first premium cats and dogs food in North America to use fresh chicken in its recipes... Health at the heart of our nutrition - Premium dog cat food made in Canada by a family-owned business established since 1969.

Primary location: Quebec Canada