2X4 - Key Persons


Celine Fu

Job Titles:
  • Principal

Cooper Hewitt

Job Titles:
  • CLO

Douglas Freedman - CFO

Job Titles:
  • Chief Financial Officer

Georgianna Stout

Job Titles:
  • Executive Creative Director
  • Founding Partner
  • Partner
Georgianna Stout is a founding partner and executive creative director at 2x4 where she leads a wide range of projects across cultural and commercial sectors, from large-scale brand identity and packaging programs, to retail brand and digital experience programs. Her clients include Target, Starbucks, Instagram, Nike, Tiffany & Co., Tom Ford and Malin + Goetz. In the cultural sector, she has led brand identity and exhibition design for institutions such as the Cooper-Hewitt, Brooklyn Museum, Dia Art Foundation and the Studio Museum in Harlem. Stout has directed product development at 2x4 for Knoll, Maharam and Tarkett. She has been a visiting teacher and critic at Rhode Island School of Design, Parsons School of Design, MICA, The Cooper Hewitt and Yale School of Art, and holds a B.F.A from the Rhode Island School of Design.

Jane Friesen

Job Titles:
  • New Business

Jing Xin

Job Titles:
  • Principal

Michael Rock

Job Titles:
  • Executive Creative Director
  • Founding Partner
  • Partner
Michael Rock is a founding partner and executive creative director of 2x4, Senior Critic at the Yale School of Art and Professor at the Columbia University Graduate School of Architecture. At 2x4, he leads a wide range of projects, both cultural and commercial, for Prada, Miu Miu, Kanye West, Nike, Target, Hyundai and many others. Rock's writing on design has appeared in publications worldwide. His critically acclaimed collection of essays and projects, "Multiple Signatures," was published by Rizzoli International in Spring of 2013. He holds an A.B. in Humanities from Union College and an M.F.A from the Rhode Island School of Design. He is a recipient of the Rome Prize in Design from the American Academy in Rome.

Susan Sellers

Job Titles:
  • Executive Creative Director
  • Founding Partner
  • Partner
Susan Sellers is a founding partner and executive creative director of 2x4 and Senior Design Critic at Yale School of Art. At 2x4, she leads projects across cultural and commercial sectors, from brand strategy and identity to brand experience programs and exhibitions. Her clients include Samsung, Hyundai, Google, Lincoln Center, the Guggenheim, Isabella Stewart Gardner Museum, and many others. From 2013 to 2016, Sellers was Head of Design at The Metropolitan Museum of Art where she led design initiatives from brand identity and visitor experience to exhibition and permanent gallery installation. Sellers is on the board of Triple Canopy. She has taught and lectured widely and has been a visiting critic at the Rhode Island School of Design, Columbia Graduate School of Architecture, Planning and Preservation, SCI-ARC, Harvard Graduate School of Design, and the Scuola Politecnica di Design in Milan. Sellers holds a B.F.A. from the Rhode Island School of Design and an M.A. in American Studies from Yale University.