53X11 COFFEE - Key Persons
Job Titles:
- Hammer Nutrition Owner
- Hammer Nutrition Owner / Founder
Brian Frank's uncompromising commitment to superlative customer service, unlimited free educational resources, and providing the highest quality, all-natural products specifically engineered for endurance athletes has allowed him to achieve his goal of helping serious endurance athletes reach their highest level of performance and health, safely and naturally, since 1987.
Brian Frank was born at home in the Hollywood hills before the midwife could get there, with just his father and two sisters attending. He grew up in Southern California in a holistically minded household where "white death" (refined sugar, wheat, dairy) and "junk food" was forbidden. Vitamins were consumed by all at meal times to compliment the family's whole food based diet. Doctors, antibiotics, and routine vaccinations were unknown in his family.
Brian had a very diverse educational career that started with a Summerhill "free school" where classes were offered but student participation was at their discression. Of course, he opted to go rattle snake hunting, ride bikes, motorcycles, build forts, play S.W.A.T, dig underground tunnels and play marathon games of hide-and-go-freeze-tag with his classmates. That was followed by three years of Calvert correspondence course school while living in Africa. Later, he attended a unique high school called The Center For International Commerce and majored in International Business at San Francisco State University before starting Hammer Nutrition.
From an early age, Brian was always on the go -riding bikes and skateboards, racing BMX and motocross. In high school, he swam and played water polo for cross training.
In 1985, Brian discovered endurance cycling as rehabilitation for his 2nd knee surgery. He was quickly frustrated by the lack of nutritional supplements on the market that addressed the unique needs of endurance athletes. One year later, Brian made the decision to launch a line of nutritional supplements designed to meet those needs.
In 1987, with the support of his late father, Dr. Gerry S. Frank, Brian founded E-Caps, a supplement line designed specifically for endurance athletes. In 1995, Brian introduced Hammer Nutrition Endurance Fuels and the unique modular fueling system to his existing company. In 2007, the E-Caps brand was retired and all of its products were rolled into the Hammer Nutrition line.
Brian moved his business and family to Whitefish, Montana in 1995, with one employee to help pack orders. He found a place ideal for enjoying his athletic pursuits, raising a family, and managing a growing business. Staying true to his active roots, Brian resumed racing motorcross in 1998 and won two Montana State Championship titles. These days he gets his competitive fix riding observed trials, racing shifter karts and Formula 3 cars, consistently finishing at or near the top of the podium. In 2015, Brian won F3 Winter Series and finished 2nd in the Summer Series. He rides road bikes as his fitness staple, lifts in the gym 3-4 days per week, but will not pass up the opportunity to ride or drive anything with one or more wheels!
Job Titles:
- Chief Medical Advisor
- DC / Chief Medical Advisor
- DC / Dean Karnazes
Dr. French brings his wealth of medical, dietary and athletic experience to the Hammer team. He is passionate about helping people lead healthy lives, research, and endurance sports. He is double board certified in Family Medicine and Obesity Medicine.
Dr. Bayne French joins Hammer Nutrition as our Chief Medical Advisor. Dr. French brings over 20 years of health experience with a focus on wellness to the Hammer team.
Dr. French was born in the mountains and has been molded by them. He grew up in Eureka, Montana, which is a short drive from Hammer Nutrition headquarters in Whitefish, Montana. Obsessed with the outdoors, he spent an inordinate amount of time chasing wild animals (and sometimes being chased by them). He played college basketball and did all his undergraduate training in Montana. He graduated as a Doctor of Chiropractic in 1996. Four years later, he graduated from the University of Washington with an MD and set off to work in Alaska for the next seven years. He resides with his wife, Cricket, and two sons, Highland and Rowan, in Whitefish, MT where he works at Glacier Medical Associates. He is double board certified in Family Medicine and Obesity Medicine.
Endurance athletics are woven into his DNA. He has numerous marathons under his belt, including one 50-mile race. He picked up obstacle course racing in 2013 and went on to win the Masters division of the Bigfork, MT Spartan Beast (2016) and the Monterey, CA Spartan Super (2016), and placed second in the Spartan Ultra Beast World Championships in Lake Tahoe (2016). He thrives in the wilderness, where he puts his bushcraft and simple outdoor living interests to use.