AGRISEA - Key Persons


Alison "Ali" Price

Job Titles:
  • Member of the Production Team
  • Production Team
Alison "Ali" Price is the newest member of the production team. Originally from the USA, she moved to New Zealand in 2018 and now lives in the beautiful Bay of Plenty with her partner. Ali rediscovered her passion for plants and planet while WWOOFing after University and has allowed that spark to guide her career path since. She is excited to work for a company contributing to a more sustainable and resilient Aotearoa. Ali spends most of her spare time exploring the area's hiking tracks and gardening.

Alison Smith

Alison loves to listen, learn and inspire through storytelling. An award-winning journalist of more than 25 years including news and feature writing in England, Hong Kong (a recipient of 1997 Best News Story Award) and New Zealand, she has covered local, national and international stories, authored two books and once led the PR for Red Bull New Zealand. In recent years Alison worked with Coromandel iwi on an environmental management plan and historical accounts, and authored the 26-year pioneering history of seaweed in AgriSea's book Our Seaweed Story Titiro Whānui. She works on the Our Land and Water Rere ki Uta Rere ki Tai project, aiming to lift the spirits of those working to feed us through healthy soil (oneone) and share their journey with the world. Prior to joining the AgriSea team, Alison was a full-time newspaper editor and multi-media journalist for the New Zealand Herald group NZME from her home on the Coromandel where she's surfed, raised a family and participated in the community for 20 years.

Ana-Katrin van Eyk

Job Titles:
  • People & Wellbeing Coordinator
Ana joined AgriSea in February 2019 and has integrated perfectly into our Admin team, assisting with Sales, Accounts, Customer Service, Health and Safety, Event Management and other special projects. Ana has an extensive admin background gained while working in Engineering, Property Development, Marketing, Parliamentary Services, Education, Finance and Hospitality. From a multi-cultural background, Ana was born in Bolivia, lived in London for ten years, married a kiwi and moved to New Zealand. She recently re-settled into the Hauraki Plains, on a dairy farm with hubby and their two children, Ana is enjoying the rural lifestyle and being part of a small community.

Brett Martin

Brett is from the mighty Taumarunui central King Country (aka Middle Earth), and has a background in multiple occupations; 9 yrs of Shearing, a Livestock Agent for PGG Wrightson, and Construction Supervisor for Veolia Water servicing in the greater Ruapehu Region. Brett moved from Taumarunui to Northland settling in Kerikeri 11 yrs ago with a young family, joining AgriSea 4 years ago, and servicing Auckland to Cape Reinga. Brett has four adult children and a grandson; all based in New Zealand. After the opportunity for a change of region came up Brett jumped on it, having not explored a great deal of our beautiful country. Brett decided to move from Northland to the Upper South to continue spreading the Agrisea word; also giving Brett the chance to explore some more of our wonderful country and new adventures. Brett's main interests include mainly outdoor activities ie: Hunting and Gathering ( fishing /shooting ). Brett has a small boat and looks forward to exploring the upper South Island coastal region. Brett has recently purchased a mountain bike to explore bush trails etc. Brett is really looking forward to the new challenges ahead in his new region, as he has not spent a lot of time in the South Island and loves meeting and helping those he meets.

Chantel Koller


Clare Bradley

Clare started her career after studying Biology at Auckland University, in the Amazon Rainforest, there she lived and worked for 2 years with a remote community helping them to develop enterprises that would conserve their rainforest. Clare has joined the family business in 2006 and in between having 3 children and completing numerous papers and Certificate in Sustainable Nutrient Management from Massey University. She enjoys working closely with farmers and growers with on-farm real life research that helps farmers and growers produce the best food in the world - now and for the future.

Clive Preece

Job Titles:
  • Production Foreman
Clive started with AgriSea back in October 2005. Prior to this he also worked in the Freezing works for 17 years. Clive is the "fix it" man (a.k.a McLivor), if anything is broken, Clive can generally fix it. He's also in charge of brewing the Animal and Pasture Nutrition, which he's got down to a real fine art. Clive also spends a fair bit of his time out on the road delivering products to our customers.

Dr. Ashna Khan

Ashna has recently joined Agrisea as the R&D Manager over seeing and working with our external research industry stake holders and customers. Ashna has got a PhD in Organic Chemistry and have been working within the Agritech Sector for the last 6 years. She has also worked as a research scientist in the earlier part of her career. Ashna is passionate about research that has got potential to lead to commercial and environmental benefits. As part of her role within Agrisea, Ashna will be project managing one of our key projects; Rere Ki Uta, Rere Ki Tai, which is around building understanding and knowledge of the Mana and Mauri of Soil in our farming industry. Ashna lives in Auckland with her husband and 2 young kids and enjoys a very full on life being a full-time working mum!

Elaine Rattigan

Job Titles:
  • Office Accountant
Elaine joined AgriSea in March 2019 as the new Accountant to oversee Financial Reporting, Cashflow and all things money-related! Originally from Ireland, Elaine moved to Paeroa in 2012 and became a New Zealand citizen in 2018. Elaine loves the Paeroa and AgriSea community she lives and works in. Elaine has worked in accounting related positions for the past 25 years and is experienced in both the public and private sectors having worked for both in the UK and New Zealand. Alongside Anna, her wife (who is a teacher) and their dogs, Elaine loves volunteering with Special Olympics Thames Valley and partaking in the many community events available in this small but vibrant community.

Gavin Robertson

Having been on the AgriSea team since October 2010 Gavin has an extensive Sales and Marketing background in the Agricultural/Horticultural industries. With his wealth of experience, Gavin has built up a very loyal clientele in the lower North Island. His knowledge of farming and agriculture and how bio stimulant's fit with-in nutrient management has been of great value and is sort after by both existing clients and new prospects looking to improve and fine tune their Farming Systems.

Josh Lester

Job Titles:
  • Canterbury Area Field Consultant
Josh came to the Agrisea team in August 2022 after spending the majority of his working life in and around the dairy sector, whether it be helping produce export quality dairy products, lead a production team, or helping customers with their ‘on farm' dairy hygiene. Born and raised in South Canterbury Josh has settled with his wife and two sons on the outskirts of Geraldine. In his spare time Josh likes to follow his son's sporting endeavors aswell as tending to the development of the family's lifestyle block. Josh has a strong desire to help his customers make their business as profitable as possible in partnership with Agriseas product range and good quality service.

Karen Trumbaturi

Job Titles:
  • Financial Coordinator
I was born and raised in Denver, Colorado in the USA. I moved to NZ with my Kiwi partner in 2013 when he took on a new role with a company in AKL. My job with AgriSea has given us the opportunity to move out of the city and we love it. Growing up, my surroundings were mountains and rivers, so I love the walking tracks through the Karangahake Gorge. I also enjoy gardening, reading and getting out on the boat. We also own a motorcycle, so we get out with our friends and tour NZ whenever possible. I've been fortunate enough to ride around most of the country with just a few locations still on my list to visit.

Kerri Dargaville

Job Titles:
  • Dispatch Coordinator
Kerri joined AgriSea in January 2011. Coming up nearly 10 years she is currently working as our Dispatch Coordinator and supporting our Sales Reps with their product requirements. After arriving home from Australia with her husband and two sons to raise her family, Kerri is enjoying living and working locally in Paeroa.

Kevin McHardy

Job Titles:
  • Production Team
Kevin joined the Production team at the end of May 2021. Originally from the Bay of Plenty, spent his first working years in Auckland as a Greenkeeper at the Ellerslie Racecourse before heading of overseas. After some travelling, Kevin decided to settle in the UK and stayed there for the past 28 years, running his own landscape maintenance business. Kevin has been involved in horticulture all his life, grew up on a dairy farm in Waihi and is now living in a lifestyle block in Waikino. "Here I am enjoying full time employment with the company I was destined to work for, whose ethos and values align to mine, with people and connection being the heart of everything that matters."

Murray McEwan

Job Titles:
  • Agent
  • Sales Education, Training and Development Manager
Murray's whole working life, has been in the agricultural service sector. Murray has worked as a stock agent, wool classing, and export also dairy farming and milk processing. Over the last 20 years he has been involved with fertiliser, farm nutrient management (incl. Overseer), dairy effluent design and management. He has practical working experience with both conventional and organic agricultural production and has found a neat fit with the Agrisea products into all farming systems.

Pam Crisp

Job Titles:
  • Customer Experience Coordinator
Returning to New Zealand in 1999 after 13 years in Perth, Western Australia, I came back with a Certificate in Horticulture (TAFE) and a deep appreciation of soil and water conservation. Settling in Waihi Beach, the next eighteen plus years were spent running my garden maintenance business and raising 5 cats, 1 dog, 5 chooks, 2 children and a husband (still a work in progress!). My clients were based in Waihi Beach, Waihi and Athenree and included local restaurants, mining company gardens, family baches and homes. I enjoy getting out in the bush in New Zealand and taking advantage of our location for walks on the beach or local farm. I have a large garden that keeps expanding and am currently enjoying my constantly evolving "bird, bee and butterfly garden". I studied a part time course in Organics in 2014 and one the field trips included a visit to Ocean Organics/Agrisea. I was blown away by the history and ethos of the company. I'm really looking forward to being part of this awesome bunch of people and working at continuing to build outstanding customer relationships.

Paul Sorensen

Job Titles:
  • Northland Area Field Consultant ( Ag / Hort / Apiculture )

Reg Hedges

Reg joins the Agrisea team in November 2022, after resigning from his ownership of Power Farming BOP (Formally Capital Tractors) which serviced Agricultural & Horticultural clients from Opotiki to Waihi and where Reg got to practice his passion for sales, customer service and building relationships with both suppliers, staff and clients. Born and bred on a dairy farm in the Wellsford area, Reg has always felt an affinity with the land and whilst advancing his first career in Building materials and going on to own a PlaceMakers branch in Morrinsville, this coexisted with owning lifestyle blocks, calf rearing and milking cows, which then led to lower order sharemilking for a couple of years. Reg is enthusiastic about meeting existing clients and learning about how their businesses tick, while providing them with outstanding customer care and expert solutions. He thrives on building trusting and ‘sustainable' long term relationships where all expectations are exceeded.

Rob Nuku

Job Titles:
  • Manawatu - Whanganui & Hawkes Bay Area Field Consultant
Rob joined AgriSea NZ LTD back in 2018 as part of the production and brewing team then moved into the roles as Operations Manager, Health and Safety Manager, and Quality Control Manager. He is immersed into brewing, producing and distributing all of AgriSea NZ Ltd quality products and has worked hard to gain long lasting relationships with all general suppliers, clients, the wider community and a comprehensive customer base. Being brought up in a rural farming community then spending time in the NZ Defence Force, Rob is now looking forward to moving back home to the Wanganui/Central Plateau region, and pursue a career as an Area Field Consultant (AFC). He has many farming and agriculture friends around the Central Plateau, Manawatu and Hawkes Bay areas that he has worked alongside over many years. Rob's new portfolio as he stated will be exciting and rewarding . A challenge is what drives him with his love of the land, sea, and environment.

Sarah Perry

Job Titles:
  • Customer Experience Coordinator
Sarah has been involved in the Agricultural Industries for most of her life. Bought up on a Sheep and Beef farm on the West coast of the North Island, Sarah left school and worked for Elders Pastoral, before moving onto Farmlands where she worked for 12 years at the Te Awamutu and Hamilton branches. Sarah eventually became the Branch Manager of both of these stores, before leaving to start a family. Sarah and her husband moved to Paeroa back in 2007 to go Dairy farming, before purchasing their own Drystock property in 2016. She started working part time for AgriSea back in 2013 and has held several roles in this time, most recently Sarah has been appointed the Customer Experience Coordinator. Sarah enjoys working on the farm in the weekends, and following her children around with their various sporting activities.

Susi Thomas

Susi arrived from the UK with a background in the Thoroughbred racing industry. Her lifetime love of horses and a passion for pleasure riding naturally lead to a career in the industry. Horses wellbeing is her main focus and AgriSea was the perfect fit. She has helped many top riders in all disciplines achieve outstanding results using the AgriSea products and loves to see the horses look and perform to the best of their ability.

Tala Saxon

Tala joined AgriSea May 2023. He comes to AgriSea with 15 years experience in Sales and

Tane Bradley

Based in Paeroa at head office, Tane has been part of the AgriSea family since its inception. From seaweed harvesting around some of our most amazing coastline's to learning everything about the business from the ground up this has been a life long passion for Tane and his family. Tane supports the internal teams, builds research relationships, engages with our farming communities and manages our raw resource across New Zealand. Tane readily grasps future opportunities in both the Seaweed Industry and Primary sectors in New Zealand. We have known the value seaweed has on our primary industries for decades and we are fortunate to do the work we do in supporting the growth, research and understanding by collaborative relationships with great like-minded people and companies.

Taylor Moore


Trish Payne

Job Titles:
  • Executive Assistant to the CEO
I joined AgriSea in May 2022 as EA to the CEO after spending the last 20 years in a similar role in the packaging industry with a global packaging company. Prior to that I have had sales and administration roles within the gardening, pharmaceutical and advertising industries in New Zealand. I am also a qualified Project Manager. My husband and I have recently relocated from Auckland to beautiful Paeroa. I have a passion for Great Danes which we have bred in the past. I am looking forward to making a positive contribution to the AgriSea family.