ALEX FLORES DESIGNWORKS

Effective communication is more than words stated to a target audience. It is the clear, concise use of visual images, spoken and written cues to describe ideas, thoughts and concepts to individuals, groups, and organizations... Effective design reflects this goal. Each element in the design must have a purpose for being there. There should be a reason why a given color, shape, typeface, or line was selected and created. Effective graphic design and layout communicates as clearly as the written or spoken word.