ANALYTICA - Key Persons


Dan Violette

Job Titles:
  • Senior VP, Business Development
Daniel Violette, PhD, runs Lumina's energy consulting practice. He has extensive experience as an entrepreneur, and industry leader in the electric power and gas industry. Prior to joining Lumina, Dr. Violette was a Managing Director in the Energy Practice at Navigant Consulting (NYSE: NCI) for 10 years; the Founder of Summit Blue Consulting (acquired by Navigant Consulting); and Founder of Tesser Inc. (acquired by TreDesign). He was also an EVP at Hagler Bailly, Inc. and EDS Management Consultants. Dr. Violette is widely recognized as a visionary leader in the energy industry. He received the 2019 Lifetime Achievement Award from the International Energy Program Evaluation Conference (IEPEC), and the 2018 "Industry Leader" award from Association of Energy Services Professionals (AESP). He has served as Chair of the AESP and on the Smart Grid Advisory Council of the Smart Electric Power Alliance (SEPA) and has published over 100 papers. Dr. Violette received his PhD in economics from the University of Colorado, receiving a Regents Fellowship and honors in econometrics and industrial organization.

James Milford

Job Titles:
  • Director of Consulting Services
James Milford heads Lumina Consulting Services. James has more than fourteen years of experience using Analytica for energy and environmental modeling research and consulting. Most recently, James was Cofounder and Director of Technology at Lumidyne Consulting. Before that he was a Managing Consultant in Guidehouse's (formerly Navigant) Energy Practice. At the National Renewable Energy Laboratory, James led a multi-million-dollar project with 6 other National Labs and Lumina to build the Stochastic Energy Deployment System (SEDS), an Analytica model to help the US Department of Energy manage its portfolio of R&D projects and project their long-term effects on energy costs and greenhouse gas emissions. James holds an MS in Engineering and Technology Management from the Colorado School of Mines and a BS in Electrical Engineering from the University of Colorado. Outside of helping clients design and build the best analytical tools, James is often searching for outdoor adventures…or simply trying to keep his lawn mowed.

Lonnie Chrisman - CTO

Job Titles:
  • Chief Technology Officer
Lonnie Chrisman, PhD, Lumina's Chief Technical Officer, heads engineering and development of Analytica. He has authored dozens of refereed publications in the areas of machine learning, Artificial Intelligence planning, robotics, probabilistic inference, Bayesian networks, and computational biology. In 1977, when he was in the eighth grade, he had his first paid programming job and built his own personal computer. In 1987, he was awarded the Alton B. Zerby award, "Most outstanding Electrical Engineering Student in the USA". Lonnie has a PhD in Artificial Intelligence and Computer Science from Carnegie Mellon University and a BS in Electrical Engineering from University of California at Berkeley. And he really trusts Analytica calculations - he used Analytica for seismic structural analysis of an extension that he built onto his own home where he lives with his wife and four daughters!

Max Henrion - CEO

Job Titles:
  • Chief Executive Officer
  • CEO of Lumina
"A multi-attribute decision analysis for decommissioning offshore oil and gas platforms." Henrion, M., Bernstein, B. and Swamy, S. Integrated Environmental Assessment and Management, 11: 594-609. doi:10.1002/ieam.1693, 2015. Max and his team of world-class consultants are available to help with your next advanced modeling project. Reach out to sales@lumina.com to schedule a free initial consultation. Max is the CEO of Lumina, and the originator of Analytica, of Lumina's flagship software. He specializes in the design of effective decision technologies, with experience as a scientist, educator, software designer, consultant, and entrepreneur. He conducts decision analysis and has led teams to build decision-support tools in a wide variety of applications including energy, environment, R&D management, healthcare, telecommunications, aerospace, security, and consumer choice. He is an Adjunct Professor at Carnegie Mellon University, where he was previously a Professor in the Department of Engineering and Public Policy. He has been a Consulting Professor at Stanford University and a member of the Science Advisory Board of the US Environmental Protection Agency. At Ask Jeeves, he was Vice President for Decision Technology, leading a team to provide interactive consumer advice. Max has an MA in Natural Sciences from Cambridge University, a Master of Design from the Royal College of Art, London, and a PhD from Carnegie Mellon. He led a decision analysis of decommissioning offshore oil platforms that won the 2015 Decision Analysis Practice Award from the Society for Decision Professionals and the Decision Analysis Society. Max received the 2018 Frank Ramsey Medal the highest award from the Decision Analysis Society.

Mitzu Ganley - CMO

Job Titles:
  • Director of Marketing
Mitzu Ganley focuses on creating content, community and opportunity for Lumina Decision Systems and our world renowned software Analytica. Before Mitzu joined the team in 2021, she worked for a small construction company as the Director of Business Development & Marketing, and prior to that she was heavily involved in the tourism industry. She worked for the destination marketing organization for the both United States at Brand USA and the state of Arizona at the Arizona Office of Tourism with a primary focus on digital marketing. For over a decade Mitzu has managed large scale websites, high profile social media channels, email newsletter programs, influencer efforts, sponsorships, partner programs as well as accounting and budgeting for multimillion dollar marketing campaigns. She has worked on everything from mega events, such as the Super Bowl and Final Four, to global marketing campaigns. Mitzu is thrilled to be involved in projects that are shaping the way big businesses operate. She also loves learning and sharing client stories about the positive change being made around environmental issues.