Association for Alcohol Responsibility and Education's (Aware.org) core mandate is to promote responsible drinking by adults who choose to consume alcohol and reduce its harmful use. We have a zero tolerance on underage drinking. Our philosophy is based on a "whole-of-society" approach to effect behavioural change and our programmes are informed by research and data. The key pillars of focus are: Underage Drinking, Road Safety and Sober Pregnancies...
We work with implementing partners that have a track record in social development programmes and behaviour change interventions. Aware.org recognises that South Africa's harm-reduction efforts need to be scaled up in the interests of the health, wellbeing and safety of individuals, communities and our nation as a whole. We are keen to play our part in this effort...
The Association for Alcohol Responsibility and Education (aware.org) is the alcohol industry's response to concerns regarding alcohol misuse and abuse