ASCO - Key Persons
From our employees to our customers, being a blessing means treating people with respect. We work to do right by our people. As part of the "be a blessing" philosophy that guides ASCO, each of the twenty-seven branches puts together an annual fundraiser to benefit a local nonprofit or company-chosen organization. The ASCO Foundation matches every penny they raise.
In 1959, Bill Wright moved his family back to Texas after spending a successful 15-year career with Humble Oil and Refining Company and a year in Connecticut with parent company Standard Oil. The family briefly lived in Tyler, Texas, before a move to Lubbock, Mr. Wright and his wife's hometown.
Mr. Wright had returned to the town where he had grown up playing football on sandlots and in dirt streets under the flickering light of gas streetlights. He and his band of friends would grow up to play football for Lubbock High School and bring home the first-ever Lubbock State Football Championship. They were the 1939 Cinderella Team. Their coach died three games into the season. They dedicated the rest of the season to Coach Nick. They weren't too big or fast, but they had more heart than anyone they played they didn't lose another game! Mr. Wright went on to play for The University of Oklahoma. Mr. Wright joined as an officer in the United States Naval Construction Battalions, better known as the Navy Seabees, and was deployed to the Philippines and China.
In early 1960, Mr. Wright joined his brother-in-law, Kenneth Pharr, at Associated Supply Company, INC. an irrigation pump, engine, and Army surplus store. Shortly after, the pair was presented with an opportunity to be a dealer for Towmotor Lift Trucks. By 1965, Caterpillar Tractor Company acquired Towmotor Lifts Trucks.
Founder Bill Wright had his sons join him in the family business in 1973 and 1975. In Lubbock, W.B. (Brax) Wright is the CEO, and J.S. (Steve) Wright, in Amarillo, is the company's President. Paula Wright Key, Bill's daughter and treasurer for ASCO, is also proud to be part of the family operation.
Bonnie Ethridge brings a wealth of experience to her role at ASCO. With a strong background in outside sales and extensive tenure at the CASE dealership in Tyler, Bonnie has proven herself as a dedicated and accomplished professional. Working for ASCO is a true blessing for Bonnie as the company's core values and mission align perfectly with her own beliefs. She has a deep passion for ASCO, its employees, and its customers, and she cherishes the sense of family and mutual support within the organization. At ASCO, it truly feels like home.
She values quality time with her family, including her children and grandchildren, and finds joy in various outdoor activities such as gardening, hiking, fishing, and traveling.
Chris Oliver has built a successful career in the trucking industry, starting as a service technician and advancing to the role of Service Manager over a span of 12 years. Chris joined ASCO as a Product Support Manager for two and a half years before assuming the position of Branch Manager, which he has held since 2022. He values ASCO's culture and core values, and he finds fulfillment in being part of a cohesive team rather than just a name on a roster.
In his personal life, Chris enjoys spending time with his family, as well as pursuing his hobbies of hunting, fishing, and golf.
Chris Willis is a seasoned professional with a strong background in the construction equipment industry. Chris has been a dedicated member of the ASCO team and has made significant contributions since joining in 2005. As the Branch Manager in San Angelo since 2013, he has successfully led and managed operations. Working with ASCO Equipment has been an enriching experience for Chris, providing him with invaluable industry exposure and opportunities for personal growth.
Alongside his professional achievements, Chris values his family, comprising his wife and two children. He loves spending quality time outdoors, and enjoys hunting whenever possible. Chris is also an enthusiastic supporter of Texas Tech University sports.
Daniel Schueler is an experienced professional with a strong background in the machinery industry. Growing up on a West Texas farm, Daniel developed a deep familiarity with machinery from an early age. He graduated from Texas Tech in 2012 and joined ASCO in 2015, starting as a valuable member of the Rental team. In 2018, he transitioned into the role of Branch Manager, where he continues to excel.
Daniel's passion for spending quality time with his family and friends is evident, whether by enjoying live music or embarking on outdoor adventures in the mountains. Working for ASCO is a source of pride for Daniel, as the company's core values align with his upbringing and emphasize care for customers, coworkers, and the community.
Guy Whitfield has been involved in the construction equipment industry since 1980, holding various roles in dealerships and manufacturing operations. With over 20 years of being an ASCO customer, Guy was impressed by the company's commitment to conducting business with integrity, prioritizing customer and employee satisfaction. ASCO's alignment with Christian values and being a family-owned business further resonated with him.
When he's not dedicating himself to his work, Guy enjoys spending time with his family, hunting, and playing golf. He has a passion for traveling and discovering new places.
J.R. Gulley joined ASCO in August 2021 as the first hire in Little Elm, bringing valuable experience from his previous role at an IH dealer in the Rio Grande Valley. During the transition period, J.R. familiarized himself with ASCO practices and ERP systems in Euless, Wichita Falls, and Sherman. Known for his unwavering support and willingness to go above and beyond, J.R. has had a successful career in the industry, including positions at Gulley Ford, a JD dealership, and Wylie Implement. Additionally, he lends his voice to ASCO's voicemail system and actively serves on the worship team at his church.
James Dorman is a dedicated professional with a diverse background in managerial and operations roles. With a degree from Stephen F. Austin and four years of experience as the Branch Manager in Sherman, he brings valuable expertise to ASCO.
James values spending quality time outdoors with loved ones and is passionate about contributing to the success of the ASCO team. He finds fulfillment in being a positive influence and blessing to others.
Justin Palmer has an honorable history of serving the country as an aviation technician in the U.S. Army, where he refined his leadership skills and discovered his passion for fostering successful teams. He achieved a business degree from the University of Maryland and a Lean Six Sigma certification from Purdue University. As a local farmer, Justin understands the challenges faced by customers during critical times and strives to provide them with prompt and exceptional service. While enjoying the outdoors and cherishing family time, he dedicates much of his free time to tending to his cattle and working on the farm.
Justin values ASCO's genuine care for employees and their commitment to giving back to both employees and local communities. Being part of a family-owned and operated company like ASCO in the great state of Texas fills him with pride, which is why he finds joy in working at ASCO.
Keith Presnel is a seasoned professional with over 30 years of experience in the construction industry, having dedicated the last 20 years to ASCO. With a strong commitment to his craft, Keith has honed his skills and expertise throughout his career. Beyond work, Keith enjoys cherishing precious moments with his family and embracing outdoor activities.
ASCO has played a significant role in Keith's life, serving as a blessing to both him and his family over the past two decades. With a wealth of experience and a deep appreciation for ASCO's impact, Keith continues to contribute to the company's success and growth.
Kevin Barnett is a dedicated professional who has been with ASCO since 2012. With a background in the swine industry and family farming, Kevin brings a wealth of knowledge and expertise to his role. He enjoys spending his leisure time engaged in activities such as hunting, fishing, and camping, especially when sharing these experiences with his family.
Kyle Smith is a seasoned professional with over two decades of experience in the construction industry. Kyle values ASCO for its strong foundation in faith, as it aligns with his personal beliefs. He appreciates the company's emphasis on being a blessing to customers, employees, and the communities they serve. With his extensive industry knowledge and commitment to making a positive impact, Kyle is an asset to ASCO and the clients they support.
Kyle is a dedicated family man, married with four children. When not engaged in his work, he enjoys quality time at the lake and actively contributes to the local foster care space, lending a helping hand wherever possible.
In November 1990, Monty joined ASCO, and for nearly 33 years, he has contributed his expertise in various roles within the company. Monty considers himself fortunate to have commenced his ASCO journey when the company operated just three stores. Witnessing ASCO's growth from three to an impressive 27 stores has been an exhilarating experience for him.
Monty and his wife Misty share the joy of raising five children and being grandparents to six grandchildren. Monty enjoys playing golf, engaging in DIY projects, and working on automobiles outside of work. Monty is excited about the bright and promising future that lies ahead for this remarkable company.
Job Titles:
- Branch Manager at Midland
- Meet Our Branch Manager
Nick Van Cleave, the branch manager at Midland, TX, and Odessa, TX, brings a wealth of industry experience to his role at ASCO. Since joining ASCO in 2008, Nick has demonstrated unwavering dedication and professionalism. Alongside his commitment to his work, he treasures his role as a devoted husband and father to three children. During his leisure time, Nick indulges in motorcycle rides, fishing excursions, and mastering the art of BBQ.
Nick Van Cleave brings extensive industry experience to his role at ASCO, having grown up around Equipment Dealerships and Equipment Rentals in the Permian Basin. With over a decade of service at ASCO since 2008, Nick has established himself as a dedicated professional. Alongside his commitment to his work, he cherishes his role as a husband and father to three children. During his leisure time, Nick indulges in motorcycle rides, fishing trips, and the art of BBQ.
At ASCO, Nick is fortunate to be part of a team led by strong ownership and leaders who prioritize employee growth and family values. With exciting opportunities for advancement, ASCO continues to foster Nick's professional development.
Rebecca Swearingin brings extensive expertise and a strong background to her role. With a previous background in the equipment business since 2008, Rebecca has been a valuable asset to ASCO since May 2013. In her personal time, Rebecca enjoys spending quality time with her family and indulging in outdoor activities like gardening. She considers herself incredibly fortunate to be a part of the ASCO family!
Job Titles:
- Branch Manager in Belton
- Meet Our Branch Manager
Spencer Ridgway, the branch manager in Belton, TX, and Manor/Austin, TX, is a seasoned professional with a wealth of experience. With a background spanning five years on a large cattle ranch, seven years in the oilfield, and two years in the cotton industry, Spencer's diverse expertise has played a significant role in his success at ASCO for the past 25 years.
ASCO has been instrumental in Spencer's personal and professional growth, providing him and his family with abundant opportunities. The company's core values align closely with Spencer's own principles, making ASCO a truly rewarding and fulfilling workplace for him.
Theo Skoric joined Team ASCO in 2022 in the Used Divsion and quickly moved into the role as Euless Branch Manager. Theo takes immense pride in his association with ASCO, where he appreciates the opportunity to collaborate with exceptional colleagues. He is excited about the opportunities as the Branch Manager and to be part of the Euless team. Theo is driven by ASCO's core values of honoring God, developing people, pursuing excellence, and fostering profitable growth.
Tolby Wilcox is a dedicated professional who has been an integral part of ASCO since 2011. With a wealth of experience spanning various locations such as Abilene, Amarillo, Lubbock, and now Bryan, Tolby's journey at ASCO has been marked by growth and success. Initially joining the company in the rental department, Tolby's exceptional performance led him to assume the role of Branch Manager in Bryan in 2020.
Tony Lawrence brings over 25 years of extensive experience in the construction industry, including offshore and oilfield expertise, as well as equipment rentals. A graduate of LSU and Nicholls State, Tony's commitment to excellence is evident in his work. Outside of his professional endeavors, Tony enjoys quality time with his children, indulging in golfing and running.