ASSET-BASED MARKETING

Asset-Based Marketing is dedicated to helping companies understand this principle, and to providing practical advice and counsel on how to implement asset-based business and marketing planning within profit and not-for-profit companies... As Founder, President & CEO of Porter & Associates (1981 - 2004), one of the Midwest's most respected advertising agencies, I had the opportunity to create and implement organizational and marketing strategies not only for my company but for hundreds of our clients. We worked with local, regional and national clients including John Deere, Brunswick, Meredith Corporation, U.S. Senior Golf Open and Disney. Looking back, the seeds for Asset-Based Marketing began to form back then in my attempts to improve individual and group performance within my agency. I was introduced to Keith Raniere and Nancy Saltzman, Founders of the Executive Success Program in 2001 and immediately began to incorporate their philosophies and methodologies for achieving success..