AUTOMOTIVE TRAINING INSTITUTE - Key Persons

Job Titles:

• Member of the Leadership Team
• Vice President of Product and Content Development

Bryan Stasch began in the auto industry in 1984 as a technician before becoming general manager at a national franchise store, and the eventually sharing ownership of three successful auto repair shops. In 2000, he joined ATI as chief instructor and became deeply involved in developing and presenting all aspects of the ATI's coaching and training programs. In 2006, he became head of ATI's member fulfillment department, overseeing all ATI coaches and related administrative staff. In 2019, he took on the role of VP of Product and Content Development, an area of expertise that he excels in.

Job Titles:

• Member of the Leadership Team
• Vice President

Chris was exposed to the auto industry early in life, through his father. He began working with ATI in 1999. His strengths include sales, accounting, finance, management and leadership, and his efforts played an instrumental role in the creation and livelihood of ATI. Chris has held almost every position at ATI and currently oversees many of the sales channels. He started the mid-Atlantic sales division and now helps with speaker development and new business development. Chris has a master's in Business Administration from George Washington University.

Job Titles:

• Member of the Leadership Team
• President

Craig joined ATI in July 2023 to take over the role of President. He brings over 30 years of experience in sales, marketing, product management, and strategy. Craig spent the last 15 years as a Senior Executive focusing on the automotive, transportation, and manufacturing sectors with both privately held and publicly traded firms such as PowerFleet, Orbcomm, Nextel, Sprint, and Dell. Craig has an MBA from Vanderbilt University and a Bachelor of Science from San Diego State University.

Job Titles:

• Coach
• Executive

Are you a service manager who dreams of taking the wheel and becoming the proud owner of your own shop? While the journey may seem daunting, there are some surprising secrets that can make this … The default future is the place you end up when you decide not to make the necessary changes in a specific area. For instance, deciding not to invest in proactive recruiting efforts can cause you … What's the future of the automotive service industry? Now is a great time to ponder this common question. Here's a story of two CEOs from another industry: Reed and John. Reed was the founder of …

Job Titles:

• Member of the Leadership Team
• Director of Marketing & Virtual Sales

Erin Adero is a dynamic and results-driven professional, with over four decades of experience and a Master's Degree from Johns Hopkins Carey School of Business. Since joining ATI in 2018, she has successfully developed and executed strategic initiatives that have increased revenue, established ATI as the market leader, and increased brand visibility. Her strategic marketing skills and track record for building engaging and impactful, integrated marketing programs, have been instrumental in achieving exceptional results.

Job Titles:

• Member of the Leadership Team
• Vice President

Karen is a true ATI "lifer." She joined the company in 1989 and helped it grow to where it is today. She began in outside sales, helping technicians get involved with ATI. As the company grew, so did Karen's contributions - such as helping develop the first management training content. She currently wears multiple hats, including workshop coordination, SuperConference production and management, corporate travel, human resources and payroll.

Job Titles:

• Member of the Leadership Team
• Vice President of Collision Services

Keith Manich has over 40 years in the collision repair industry, working as a technician, painter, and shop manager in small and large shops. He has traveled internationally as a vice president for one of the largest collision research companies in the U.S. as well as working as the technical director of an MSO group. He is a former I-CAR instructor of the year and has extensive financial and lean production knowledge.

Job Titles:

• CEC, AMAM, ATI Executive Coach

Ever wondered why some customers seem to jump at a deal while others take more convincing than a cat in a bathtub? Well, it might all boil down to something called "buying personalities." more about Unveiling the Secrets of Buying Personalities: Why it Matters and How to Ace it! Where are you on your journey toward success with 2023's budget? Have you done the work to put an action plan in place for the remainder of the year? Now is a great time to audit … It is that time of year to get all your ducks in a row - spend time thinking about what you want to accomplish for the year, make the selections, and put them down on … Happy New Year! Cleaning and organizing files can be a fun task for the new year. I collected so much during my journey throughout the past 52 weeks of 2022. What a joy it is … One of the greatest skills for a leader to have is exceptional communication. The quality of the conversations and the frequency with which you have them will lead to a more engaged team that will … Management is something that is learned and reinforced through coaching and feedback. It is a partnership with your team that will require commitment and patience from all parties to develop and grow as a leader.

Job Titles:

• Chief Operating Officer
• Member of the Leadership Team

Ron was named ATI's COO in January 2021 after serving as the Company's first full-time CFO since November 2016. He brings nearly 30 years of accounting, finance, and operations experience gained in many positions throughout his career at public and private companies. Immediately before joining ATI, Ron managed his own CFO consulting services business providing CFO and controller-level support to small and mid-sized companies experiencing high growth. Ron received a bachelor's degree in accounting from St. Bonaventure University.