BELLA DESIGN JEWELERS - Key Persons


Allison Kaufman

Job Titles:
  • Bassali

Joann Waggoner

Job Titles:
  • Sales Consultant
Joann has over thirty years experience in the jewelry world. She started as a giftware buyer for Cowell and Hubbard, a Cleveland landmark. She transitioned into jewelry sales. During her career, she has opened and managed a number of stores. Helping customers with custom design, particularly redesigning inherited jewelry, to create a new piece that's loved, is one of Joann's favorite parts of her job. But what Joann enjoys most about consulting with customers about their jewelry purchases is that she gets to be part of life's special moments. Of course, needless to say, she finds engagement ring consultations very gratifying.

Lisa Into - CMO

Job Titles:
  • Director of Marketing
Lisa has known Rock for many years and worked for him at White Designs. Her primary focus at Bella is creating events for Bella's customers that are not only fun but also make their jewelry purchases easy and relaxed. Lisa is a certified business coach and maintains a coaching practice, Life Leadership Alliance.

Pam Chester

Pam is a Graduate Gemologist with many years experience. She was trained by the Gemological Institute of America (GIA), the most widely respected gem grading laboratory in the world.

Rock White

Job Titles:
  • Designer
  • Owner
I have been in the Cleveland area jewelry industry since 1979. My first ten years were spent as an apprentice at a Cleveland jewelry manufacturer where I developed my skills as a jewelry artisan. In 1989 I opened White Design Jewelers as a wholesale custom design shop.

Scott Lazarus

Job Titles:
  • Buyer
  • Sales Consultant
Scott has over forty years of experience in the Cleveland jewelry industry as a jewelry, gemstone and diamond buyer as well as opening and managing stores and brings an enormous amount of expertise to our customers. His knowledge of diamonds and colored gemstones is extensive and he enjoys consulting with customers interested in custom design. "Jewelry is a passion" "It is a joy to be able to help clients with all of their life cycle events". He has served on the board of the Mid-America Jewelers Association. Scott is an active supporter of Cleveland charities, most recently the Christ Child Society of Cleveland.